The Top Fundraising Strategy Every Small Shop Should Be Using

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Running a small fundraising shop can be overwhelming – there are SO many fundraising strategies to choose from and only so much time in a day to do any of them effectively.
Plus, there’s some new, awesome tool on the internet nearly every week.
When you have limited resources of time and money, how do you decide what strategy will give you the most return on your investment?
The answer is simple – focus on building relationships.
No matter what strategy you choose, it all boils down to relationships.
Think about it.
Get it?
Now for some bad news.
You can’t build relationships sitting at your desk.
You can’t get to know people by sending out appeals or social media messages. If people don’t feel connected to your organization, chances are they won’t pay much attention to you.
You need relationships.
Need to start some? Or strengthen some?
Here’s what you can do:
Your relationships with your donors are your most precious resource.
Nurture them. Grow them. Strategize about how to cultivate and solicit those donors.
Don’t forget to pull in other people close to your organization who can help you build relationships, too, like Board members and volunteers.
There are lots of ways to raise money but everything comes back to the strength of the relationship. Strong donor relationships mean better donor retention and higher average giving.
Do everything you can to strengthen those ties and watch the rest of your fundraising get easier.
As part of Bloomerang’s Content Donation Program, $100 was donated to Horse Haven of Tennessee.
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