Donor Retention

Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

If you’re wondering what the future holds for fundraising, you’re not alone. With the COVID-19 pandemic, we’re living through tumultuous times. So much of what we thought we knew about the world has been turned topsy-turvy. What might this mean for philanthropy and fundraising moving forward? There were many at [...]

By |2021-08-25T13:50:54-04:00August 30th, 2021|Data, Donor Retention, Research|

Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Do you know your organization’s donor retention rate? I’d bet not.  According to the Association of Fundraising Professionals’ 2020 Fundraising Effectiveness Project (FEP), only 43.6% of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift [...]

Top 2021 Fundraising Strategies: Increase Your Donor Lifetime Value

This is part four in a six-part series. Read part one, part two, and part three.  In part one of this series, I outlined my top six fundraising strategies for 2021:  Investing in digital-first fundraising and marketing communications Mastering online user experience and messaging Mastering relevant content marketing Mastering personalized, [...]

By |2021-08-09T08:19:09-04:00August 9th, 2021|Donor Loyalty, Donor Retention|

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Your donors are the ones who make your organization’s mission possible. They fund your programs and ensure you’re able to continue the amazing work that you do on a daily basis. With all they do for your organization, are you thanking them thoroughly enough?  Nonprofits that don’t adequately show appreciation [...]

[VIDEO] Personalized Communications: The Key To Donor Retention

In this webinar, Valerie Harris will discuss best practices for producing the personalized, “donor-centric” communications that can propel your donor retention rate past the national average of towards the high retention enjoyed by elite institutions. Full Transcript: Steven: All right. Valerie, 1:00 Eastern. Is it okay if I go ahead [...]

By |2021-09-23T14:31:31-04:00October 10th, 2020|Donor Communications, Donor Retention, Webinars|

Actually, Calling Donors To Thank Them Does Make Them More Likely To Give Again (and Give More)

In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]

What’s The Impact of Improving 1st-Time Donor Retention?

Where Will Your Largest Fundraising Impact NEXT Year Come From? This question was being debated among several of my Bloomerang colleagues last week. This is a common occurrence at Bloomerang, since our entire existence is based upon bringing best practices to life for professional fundraisers. Among the breakthroughs that are [...]

By |2021-09-24T12:51:13-04:00February 17th, 2020|Donor Retention|

Creating a Strategic Engagement Plan For Your Donors

Just in case fundraising doesn’t have enough variables to manage, there are myriad of external factors, from changes in the economic or political landscapes to viral trends, which may impact your organization’s actual fundraising results. Even with a robust donor-centric organization, a dynamic, enthusiastic team and a solid, vigorous strategy, [...]

By |2021-09-12T11:56:04-04:00February 5th, 2020|Donor Engagement, Donor Retention, Strategic Planning|
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