Actually, Calling Donors To Thank Them Does Make Them More Likely To Give Again (and Give More)

In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]

What’s The Impact of Improving 1st-Time Donor Retention?

Where Will Your Largest Fundraising Impact NEXT Year Come From? This question was being debated among several of my Bloomerang colleagues last week. This is a common occurrence at Bloomerang, since our entire existence is based upon bringing best practices to life for professional fundraisers. Over the eight years of [...]

By |2020-02-17T08:08:16-05:00February 17th, 2020|Donor Retention|

Creating a Strategic Engagement Plan For Your Donors

Just in case fundraising doesn’t have enough variables to manage, there are myriad of external factors, from changes in the economic or political landscapes to viral trends, which may impact your organization’s actual fundraising results. Even with a robust donor-centric organization, a dynamic, enthusiastic team and a solid, vigorous strategy, [...]

By |2020-02-04T17:08:25-05:00February 5th, 2020|Donor Engagement, Donor Retention, Strategic Planning|

Embrace “No Ask” Donor Engagement

Everyone has that one wonderful friend or relative that you only hear from when they need something. And usually it’s money. Don’t let your nonprofit be that friend or relative! Donor cultivation events, fundraising campaigns, appeals and special events are all highly effective tactical components of a comprehensive fundraising strategy. [...]

By |2020-06-15T10:15:34-04:00January 24th, 2020|Donor Engagement, Donor Retention|

[PODCAST] Refining Donor Engagement Strategies

Our own Steven Shattuck recently joined our good friend Jeff Jowdy on his Beacon Podcast to discuss creative ways nonprofits can engage with donors. You can listen to the full conversation here. Be sure to check out previous episodes of The Beacon Podcast here >> Full Transcript: Announcer: Welcome to [...]

5 Key Takeaways From The Q2 2019 Fundraising Effectiveness Project Report

Each quarter the Fundraising Effectiveness Project releases its report based upon the data collected that year. It is one of the only such reports based upon actual data from over 176 million transactions across more than 20,000 nonprofit organizations. Here is the latest report from the 2nd quarter of 2019. [...]

By |2019-09-09T17:08:58-04:00September 10th, 2019|Donor Retention, Nonprofit Sector, Research|