[PODCAST] Refining Donor Engagement Strategies

Our own Steven Shattuck recently joined our good friend Jeff Jowdy on his Beacon Podcast to discuss creative ways nonprofits can engage with donors. You can listen to the full conversation here. Be sure to check out previous episodes of The Beacon Podcast here >> Full Transcript: Announcer: Welcome to [...]

5 Key Takeaways From The Q2 2019 Fundraising Effectiveness Project Report

Each quarter the Fundraising Effectiveness Project releases its report based upon the data collected that year. It is one of the only such reports based upon actual data from over 176 million transactions across more than 20,000 nonprofit organizations. Here is the latest report from the 2nd quarter of 2019. [...]

By |2019-09-09T17:08:58-04:00September 10th, 2019|Donor Retention, Nonprofit Sector, Research|

Secret to Upgrading Nonprofit Donors? Personal, Not Personalized

When the concept of ‘personalization’ first came into vogue, it was due to a reason: People were tired of being treated all the same. Personalization is related to specialization.  People tired of sameness long ago.  In 1962 Malvina Richards wrote a song called Little Boxes. It was about social conformity [...]

By |2019-08-23T15:22:31-04:00August 26th, 2019|Donor Communications, Donor Engagement, Donor Retention|

5 Staff Retention Tips For Your Nonprofit Camp

Staff retention is extremely important for employers in all sectors, including nonprofits that depend on team members understanding the organization’s culture and institutional history. Staff retention is directly related to donor retention, which means it impacts donor lifetime value, which means it impacts revenue. Many camps are nonprofits and, [...]

By |2019-06-26T09:11:54-04:00June 26th, 2019|Donor Retention, Nonprofit Sustainability|

Rethinking Awareness Campaigns to Magnify Your Nonprofit’s Reach

Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it [...]

By |2019-04-18T09:09:21-04:00April 18th, 2019|Donor Communications, Donor Retention, Nonprofit Marketing|

7 Ways to Keep the Saddest Situation from Happening in the Nonprofit Sector

One of the happiest and most fulfilling results of providing database technology to the nonprofit sector for nearly four decades has been being able to witness the overwhelming majority of those new customers raise more dollars each year to fund their mission. In the last seven years at Bloomerang we [...]

Your 5 “Must Know” Takeaways from the 4th Quarter 2018 FEP Report

The recently released Fundraising Effectiveness Project Report summarizing the fourth quarter of 2018 provides numerous insights, that not only put the full year of 2018 into perspective, but also sheds insight into what 2019 should bring for the fundraising profession. The Fundraising Effectiveness Project continues to be the most reliable [...]

By |2019-03-13T10:55:16-04:00March 14th, 2019|Donor Retention, Nonprofit Sector, Research|