Data Shows The Effectiveness of Personal Outreach to Donors During COVID-19

The personal touch works! A random sampling of about 4,000 Bloomerang customers found that those who reached out to donors personally (phone, email, text, in-person) in March and April 2020 saw significant year over year increases in revenue compared to those who didn't. Those trends continued on in May 2020: Your [...]

By |2020-06-04T16:08:10-04:00May 29th, 2020|Data, Donor Communications, Life At Bloomerang, Research|

Actually, Calling Donors To Thank Them Does Make Them More Likely To Give Again (and Give More)

In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]

4 Things You Need To Know About The 2019 3rd Quarter FEP Report

Each quarter the Fundraising Effectiveness Project releases their latest findings from billions of dollars donated through the participating donor database companies providing anonymous data from the majority of their customers. This allows the philanthropy world to establish metrics in a similar fashion to all of the key industries within the [...]

By |2019-12-03T11:42:11-05:00December 4th, 2019|Data, Nonprofit Sector, Research|

5 Key Takeaways from the 2019 Giving USA Report

It's late June, which in the philanthropy world always means the release of the latest Giving USA report. The report estimates total giving in the United States based upon a multitude of sources. It is the oldest and most referenced barometer on the state of the charitable sector's health. The [...]

By |2019-06-24T16:38:31-04:00June 25th, 2019|Data, Nonprofit Sector|

For Nonprofits, More Donor Data = More Money

As expectations increase for more sophisticated development strategies and tactics that win and keep donors engaged with organizations, donor data plays an increasingly influential role in the nonprofit landscape. The good news is that most nonprofits already have excellent record-keeping practices in place thanks to the integration of CRM and [...]

By |2018-11-14T15:19:16-05:00November 15th, 2018|Data, Data Management|