Nick Wood

About Nick Wood

Nick Wood is a freelance journalist and author. Specializing in the nonprofit Industry, digital media, and the travel sector. With years of experience working within the industry on the ground in the UK and further afield. Founder of light-on-light, a project addressing the stories of individuals and organisations making a positive and intentional impact on society. For enquiries,

Why You Should Still Include Direct Mail in Your Donor Engagement Strategy and How to Make Your Efforts More Personal

When building relationships with supporters and donors and building out your donor engagement strategy, it’s important to make donors feel valued. While you should continue to send online appeals and meet them where they’re at online, you might want to consider reaching out to them in a more traditional way: [...]

By |2021-10-14T15:10:09-04:00October 18th, 2021|Direct Mail, Donor Engagement|

Making The Most Of Year-End Giving: Practical Tips For The Most Important Campaign Of The Year

Traditionally, the fundraising calendar goes out with a bang with nonprofits throwing a year-end giving campaign. Loosely defined, it’s the final push to meet and exceed your organization’s financial objectives before the end of the year. This campaign is helped along by more than seasonal good cheer; it’s also the [...]

By |2021-09-24T11:28:13-04:00September 30th, 2021|Donor Communications, Year-End Fundraising|

Donation Receipts: Understanding the Obligation and the Opportunity

You know you have to keep accurate records for your nonprofit’s health and transparency and to be in good standing with state and local laws. Some of the tasks associated with maintaining records—like sending donation receipts—can seem tedious and unnecessary. Even so, you can’t opt out of sending them: The [...]

By |2021-09-23T09:14:36-04:00September 23rd, 2021|Donor Communications, Donor Engagement, Gift Acknowledgment|

Use Walt Disney’s Three Chairs Method When Making Your Decisions for Your Nonprofit’s Future

On any given day of the week, nonprofits face multiple decisions, large and small. How do we know we’re making the right ones?  The word billionaire is ubiquitously associated with certain names: Jeff Bezos and Warren Buffett being two of the highest profile in the class. Aside from their immense [...]

By |2021-07-26T15:56:32-04:00July 29th, 2021|Nonprofit Management, Nonprofit Sustainability|

Avoiding Unconscious Confirmation Bias In The Nonprofit Workplace

What is unconscious confirmation biasing? The term is defined as one group holding social stereotypes about certain other groups outside of any conscious awareness. It’s unintentional group think, a mixture of both seeking out conclusions which confirm what we already believe to be true and letting unconscious preconceptions direct how [...]

By |2021-07-08T12:59:52-04:00July 15th, 2021|Nonprofit Boards, Nonprofit Sector|
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