I’ve been preaching for 25 years about the importance of service quality in building donor loyalty. No, not the quality of service that your charity provides to its beneficiaries, but the quality of service that the fundraising team provides to its donors. Increasing donor satisfaction with that can massively pump [...]
What is it that drives donor loyalty? What are the determinants of longer term value? These are questions we’re often asked at Bloomerang and we’ve been working to develop measures that all our clients can use to track how well they are doing at bolstering future donor retention. We know [...]
How do you behave as a leader? What is your preferred management style and how does this contribute to your success? Your thoughts are needed! The folks at the Hartsook Centre for Sustainable Philanthropy together with Marc Pitman (CEO of The Concord Leadership Group), Bloomerang, Boardable, and DonorSearch are conducting a [...]
Even small improvements in donor loyalty can have a huge impact on the returns an organization is able to generate from its fundraising. Here are the seven donor loyalty metrics that every nonprofit should be tracking: 1. Attrition rate – the percentage of donors lost over a given period – [...]