About Adrian Sargeant

Dr. Adrian Sargeant is one of the world's foremost authorities in the domain of nonprofit marketing and fundraising. He was most recently Professor of Fundraising and Director of the Centre for Sustainable Philanthropy at Plymouth University in the United Kingdom. He is also Adjunct Professor of Fundraising at Indiana University where he was formerly the first Hartsook Chair in fundraising. He also holds visiting positions at Avila University in Kansas City and the Australian Centre for Philanthropy and Nonprofit Studies in Brisbane, Australia. His work on donor retention and loyalty has been funded by the Economics and Social Research Council, the Aspen Foundation, Indiana University, the Association of Fundraising Professionals and the Institute of Fundraising.

Lessons From Philanthropic Psychology: How To Thank Your Donors and Double Giving

I’ve been preaching for 25 years about the importance of service quality in building donor loyalty. No, not the quality of service that your charity provides to its beneficiaries, but the quality of service that the fundraising team provides to its donors. Increasing donor satisfaction with that can massively pump [...]

How Surveys Can Help Fundraisers Uncover the 4 Main Drivers of Donor Loyalty

What is it that drives donor loyalty? What are the determinants of longer term value? These are questions we’re often asked at Bloomerang and we’ve been working to develop measures that all our clients can use to track how well they are doing at bolstering future donor retention. We know [...]

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