Free eBook
Win Them Back: The Fundraiser's Guide to Re-Engaging Lapsed Donors
When donors stop giving, it doesn’t mean your connection is lost. You can rekindle their interest and turn them into lifelong supporters with the right approach. Lapsed to Loyal offers a step-by-step guide to help you re-engage those donors, reignite their passion for your cause, and build lasting partnerships that will support your mission well into the future.
What’s Inside
Here’s what you’ll find:
- Why donors drift away and what you can do to bring them back
- Proven methods to reconnect with lapsed donors, with tips on personalizing your outreach
- The actual cost of losing donors and how recovering just a few can make a big difference
- Ways to encourage smaller, manageable donations that keep donors engaged, even during tough times
- How technology can help—use data to predict and prevent donor lapse before it happens
- Transforming occasional donors into lifelong supporters by creating more robust, more meaningful relationships
Why It Matters
Donors who step away aren’t a lost cause. They’re often just waiting for a reason to reconnect.
This guide will show you how to re-establish those relationships and turn past donors into future champions for your mission. Download it today to start strengthening your donor base for the long term.