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Free eBook
Using Donor Data to Plan Successful Events
Not all events deliver. The ones that do are strategic, data-informed, and built to deepen donor engagement. In this free guide, nonprofit expert Rachel Muir, CFRE, shows you how to evaluate your fundraising events—so you can stop guessing, start measuring, and turn one-night-only moments into lasting results.
In this eBook, you’ll learn:
- How to set clear event goals & measure true success.
- What to budget, including hidden costs.
- How to personalize outreach & segment for impact.
- Why follow-up is key & how to measure long-term results.
Grab your free copy
About the Author
Rachel Muir is a nonprofit speaker and fundraising strategist who helps organizations raise more by building stronger donor relationships. Her advice is trusted by fundraisers across the country who want smart, practical insights—and a little fun along the way.
GET THE FREE GUIDE