Fundraiser's Focus Week

Session Overview:

Securing a matching gift NOW in preparation for your year-end giving campaign could be the multiplier you’ve been dreaming of! Join this session to learn the most likely sources of match gifts, how to secure them, announce them. and how to leverage them for maximum impact.

Learning Objectives:

• The psychology of matching gifts.
• The most likely sources of matching gifts.
• How to secure match gifts, including an asking template.
• How to announce them for maximum impact.

Tammy Zonker

Tammy is the Founder and President of Fundraising Transformed and the host of The Intentional Fundraiser Podcast. She’s been a major gifts strategist and fundraising expert for over 25 years. She’s also a certified AFP Master Trainer and an international speaker.

She’s led and trained thousands of social services organizations, private schools, colleges and universities, and healthcare organizations to collectively raise well over a half-billion dollars – and counting – including a single gift of $27.1M.

Session Overview:

As the year comes to a close, nonprofits are inundating donors with fundraising appeals. But what if you could stand out from the crowd and deepen donor relationships instead? In this webinar, learn how to surprise and delight your donors with strategic stewardship practices. Discover the powerful impact of personalized messages, face-to-face interactions, and thoughtful gestures on donor retention and giving.

Gain insights into the value of stewardship, backed by compelling statistics and case studies. Whether you’re stewarding individual donors, board members, or planned giving donors, this workshop equips you with practical strategies to ensure your end-of-year fundraising efforts yield tremendous dividends. Join us to transform your approach to year-end fundraising and cultivate lasting donor relationships.

Learning Objectives:

• Understand the importance of stewardship in donor retention and year-end fundraising success.
• Learn effective strategies for surprising and delighting donors to enhance their engagement and support.
• Explore the impact of personalized messages, face-to-face interactions, and thoughtful gestures on donor relationships.
• Identify key donor segments and tailor stewardship efforts accordingly, including individual donors, board members, and planned giving donors.
• Develop practical skills to implement personalized stewardship practices within your organization’s year-end fundraising strategy.
• Cultivate a donor-centered approach to year-end fundraising, prioritizing long-term donor relationships over transactional giving.

Sabrina Walker Hernandez

Sabrina, a consultant and coach, excels in empowering small businesses and nonprofits, catalyzing revenue growth through impactful relationships. Utilizing the B.U.I.L.D. framework, she specializes in strategic planning, leadership retreats, board development, and resource optimization, consistently achieving a remarkable 30% revenue increase. With over 25 years of experience, Sabrina offers dynamic keynote presentations on Transformational Leadership, Effective Communication, and more, delivering actionable strategies for organizational success.

As a bestselling author and certified Nonprofit Management professional, she has a proven track record, including elevating operational revenue from $750K to $2.5M and completing a $12M capital campaign in an underserved community. Sabrina’s workshops have benefited countless nonprofit and business professionals, reflecting her commitment to driving positive change and excellence.

Session Overview:

Get ready for your year-end fundraising success now! Year-end 2023 saw a decline in giving. So, it’s crucial to plan for 2024. We’ll cover building a solid plan and creating meaningful year-end communications that will bring in more gifts and build relationships for 2025. Set the stage for your fundraising success!

Learning Objectives:

• Build a year-end donor communications plan
• Create donor communications that inspire gifts

Mary Cahalane

Mary Cahalane is the principal of Hands-On Fundraising. After more than 35 years in the nonprofit world, Mary still approaches her work hands-on. She’s a copywriter, consultant, and blogger. And helpful is her mission. Mary knows connecting your vision and your donors is the secret to a strong organization. So she helps organizations with effective donor communications and smart planning. Learn more about Mary and the work she does at mcahalane.com.