Session Overview:

How can we flip the downward trend of individual gifts into something good? We live in a subscription economy that’s projected to grow to $1.5 trillion by 2025! In this session, you’ll walk away with 5 practical strategies to build a donor acquisition plan that generates passionate monthly donors. Say goodbye to low donor retention numbers and unpredictable revenue!

Learning Objectives:

• 5 steps to building a successful monthly donor program
• How to do a self-audit of your existing platform
• Unconventional donor acquisition and retention strategies to stand out!

Dana Snyder

Dana Snyder is the Host of Missions to Movements and Creator of the Monthly Giving Mastermind. Her mission is to equip nonprofits with the knowledge of how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.

Dana frequently delivers keynotes at conferences like NIO Summit, Cause Camp, Classy Collaborative, and the Nonprofit Storytelling Conference.

She graduated with a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida.

Session Overview:

A special appeal is the fundraising opportunity at your event with the largest potential return. We will look at how to structure a successful appeal in line with your event program, and explore a few key strategies that will increase your event fundraising quickly.

Learning Objectives:

• Defining the special appeal for an event
• Outlining the components of the appeal itself
• Exploring strategies to maximize fundraising

Kristin Steele

As a writer and teacher by trade, Kristin Steele partners with nonprofits to increase their impact and fundraising by strategically improving how they tell their story at events. Kristin helped start the consulting firm Swaim Strategies in 2004. She is the co-author of the book “Planning a Successful Major Donor Event” and a co-host of the podcast The Fundraising Elevator. As a passionate nonprofit advocate, she speaks nationally to help organizations generate change in their communities through the stories they tell.

Session Overview:

Every now and then we hear about transformational gifts like the $100 million recently received by Spelman College. At first, you think – how fortunate they are. Then you may ask “Why Them and Not Us?”. During this presentation, Mark Duncan will break down what it takes to bring in a life changing donation and how you too can secure a transformation gift for your mission.

Learning Objectives:

During this workshop you will understand what really transpires leading up to securing a transformational gift for an organization.

Mark Duncan

Mark L. Duncan, CEO of The Fund Coach, LLC, empowers nonprofit leaders with the skill and confidence to secure 5-figure gifts from wealthy donors through his Relationship Fundraising Method.

Mark is a seasoned fundraising professional with over 25 years of fundraising management experience. Throughout his career, Mark has managed multimillion-dollar capital and special campaigns with a particular strength in cultivating and securing large contributions from major donors.

During his tenure at Millersville University, he led a $60 million capital campaign and two focused campaigns totaling over $16 million for the University’s School of Education and Athletics.

Mark brings over 35 years of experience in the nonprofit sector from a wide range of organizations that include camp and conference ministry, higher education, K-12 education, public media and healthcare.