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WEBINAR

Understanding Why People Give

WEBINAR: Wednesday, June 7 @ 1PM ET • 12PM CT • 11AM MT • 10AM PT

Understanding Why People Give

This session is devoted to unraveling one of the greatest uncertainties in nonprofit fundraising—understanding what drives a donor to give. As a fundraiser (and as a donor yourself), you know it’s impossible to apply blanket statements as to why people give.
 
What we can do is better understand the decision-making process donors undergo. If you can effectively communicate with your donors, you can connect with them, no matter their reasons for giving.

Learning Objectives:
 
• Explore two major forces that drive donors to give.

• Become familiar with the warm glow of giving and how it affects your job.

• Learn the five steps in the donor decision-making process and which stages you can influence most.

• Appreciate the role that psychology plays in how donors make decisions.

• Study the communication process and how it relates to your prospects.

• Recognize barriers to effective communication.

• Understand the importance of body language.
 
This webinar will be recorded for future viewing. If you can’t make it, go ahead and register anyway. You’ll receive the recording a little later.