Volunteers who believe in an organization’s mission are 80% more likely to donate and are more likely to donate 10x more money to charities than those who do not volunteer. Subsequently, donors who participate in at least one volunteer activity increase their donor retention rate by 2.5x. Volunteers and donors go hand-in-hand, and every nonprofit needs both.
In this session, we’ll focus on how you can turn your food bank volunteers into loyal and engaged donors by understanding what motivates them, tips for segmenting your volunteers, and how to use storytelling to connect with your audience.   Learning Objectives:
• Why donors and volunteers lapse
• Donor segmentation strategies you can use to reach your target audience and engage them with your mission
• How to use empathy and emotions to connect to your audience
• The importance of segmenting your communications and employing the personal touch