You’re working so hard to capture your donors’ hearts, minds, and generosity this year-end, don’t let them slip away in the new year! The sad truth is your gift acknowledgment letter and even that great thank you call may not be enough to retain donors in the future. You must delight donors beyond expectation if you want to keep them and grow their giving over time. Join this session to explore the art and science of donor delight!   Learning Objectives:
• Understand the present state of U.S. donor retention
• Quantify the lifetime value of retaining donors
• Explore ways for your donors to feel the delight of giving
• Learn from real-life examples of donor delight
• Feel equipped to plan your 2023 donor delight calendar!
Access Tammy’s Guide to Donor Thank-A-Thons here!
Download the Donor Engagement Planner on this page.
Access Tammy’s Mid-Level Donor Engagement Planner here!
Speaker Tammy Zonker
Tammy Zonker is Founder & President of Fundraising Transformed, a fundraising training and consulting company. She's also the host of The Intentional Fundraiser podcast. Tammy is a masterful storyteller, major gifts strategist, fundraising expert, and international keynote speaker. She's also a certified AFP MasterTrainer. Her passion for donor development and mission impact is contagious, inspiring, and transformational. She pours all this expertise and passion into her training and speaking to equip and empower others to skyrocket their fundraising results. She has led, coached, and trained thousands of nonprofit social service and youth development organizations, private schools, colleges and universities, land preservation, and healthcare organizations to collectively raise more than half-billion dollars, including a single gift of $27.1M.
Host Mary Crogan
Mary has spent more than 20 years in the technology space and has served the needs of nonprofit organizations throughout her career, most notably at Constant Contact and now as the Vice President of Product Marketing at Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits. When not working, Mary tends to her flower garden, travels, and enjoys adventures with her dog and family.