Nonprofits often segment the fundraising efforts from marketing, but just as we have a hybrid workforce, we must look at these two areas together. Did you know that you can leverage information from grant applications for other marketing collateral and that you should use marketing materials in your grant proposals? We’ll discuss this and more during this session and identify the hidden treasures of grant applications that can be used in different ways.
• Overview of finding the right grant funders and cultivating relationships
• Identify what you should have in place to support your marketing and fundraising efforts
• Review how to leverage information from grant applications for marketing purposes (website, social media, email)
Speaker Ephraim Gopin
Ephraim Gopin, a fundraising and marketing expert, is the founder of 1832 Communications, an agency which partners with nonprofits to help them build more relationships so they can raise more money, serve more people and have more impact in their community.
His two plus decades of experience as a CEO, fundraiser, marketing and communications director, grant writer and more afforded him the unique position where he could learn not just broadly how an organization functions but see the intersecting parts under the nonprofit hood. Ephraim knows how nonprofits operate and intimately understands the fundraising and marketing pain points and challenges they face. He crafts custom strategies focused on website, email, content, social media, video and more so organizations are in the best position possible to fundraise from their target audience.
Subscribe to Ephraim's FREE, 5-minute weekly email video series where he teaches you how to use email effectively to build more relationships and raise more money. Ephraim is the publisher of the popular daily nonprofit newsletter, Your Daily Dose of Nonprofit (YDDN). He is also the founder of The Weekly SEND, a free, 5-minute per work service which helps nonprofits upgrade their email fundraising and marketing efforts.
Ephraim is a new recipe cooker, 80s pop music and culture master, Boston sports cheerer, puzzle doer and Looney Tunes lover. He is the proud father of three young adults who enjoy taking road trips with their dad but disapprove of how he takes selfies.
Speaker Rachel Werner, MPA, GPC, PMP
Rachel Werner, Owner and CEO of RBW Strategy, a woman-owned consulting firm located in the Washington, DC Metro area. Rachel began her career as a New York City public-school teacher which parlayed into a two-decade career of work in the public sector. She has served as a grant writer for a community-based hospital, a nonprofit fundraiser for a human services organization, grants manager at an education management organization, and management consultant overseeing federal government contracts.
At RBW Strategy, leads a virtual team of consultants that provides grants, fundraising, project management and strategic planning support to nonprofit, public sector, and for-profit clients. Collectively, Rachel and her team members have 130 years of professional grants and fundraising experience— and have, combined, raised over $160 million and managed over $2 billion in federal grant awards.
She graduated from Vassar College with a Bachelor’s in Arts and received a Master’s Degree in Public Administration from New York University’s Wagner School of Public Service. She has also obtained a Certificate in Grants Management (2012), is a certified Project Management Professional (since 2014) and is a Certified Grants Professional (since 2010), and Grant Professionals Association Approved Trainer. She is actively involved with Grant Professionals Association and National Grants Management Association, and regularly conducts in-person and online trainings at national, state and local conferences.
Host Mary Crogan
Mary has spent more than 20 years in the technology space and has served the needs of nonprofit organizations throughout her career, most notably at Constant Contact and now as the Vice President of Product Marketing at Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits. When not working, Mary tends to her flower garden, travels, and enjoys adventures with her dog and family.