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WEBINAR

Don’t Follow Donations With Silence: Create an Email Welcome Journey…Right Now!

 
If you want to stop leaving money on the table, you need an email welcome journey… right now! (An email welcome journey is a series of messages sent to a supporter immediately after they take an action with you.)
 
This is your golden opportunity to draw people into your story, validate their decision to become donors and turn them into loyal ambassadors for your cause. Stop greeting your donors with silence; keep them coming back forever!
 
During this session, we’ll introduce you to the power of automated email welcome journeys and help you consider how they can accelerate your organization’s fundraising strategy. We’ll share the best practices on when you should trigger emails and what content you should include engaging with your donors in a meaningful way. You’ll leave this session with ideas, inspiration, and an outline for your first welcome journey.
 

Patty's Profile Picture'
Speaker Patty Breech
Patty Breech is the founder and CEO of The Purpose Collective, a digital marketing consulting firm that helps nonprofit organizations elevate their cause. Her experience includes five years working for the BlinkNowFoundation in Nepal, an organization changing the world by empowering Nepal's youth. During that time, she grew the organization's social media following by 2,600% and tripled the size of the supporter database. A self-proclaimed data geek, Patty is forever crunching numbers and studying spreadsheets. She loves putting systems into place to help teams work more efficiently. A graduate of Yale University, Patty lives in Boulder, Colorado.
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Host Kate Kramer
Kate Kramer has over 15 years of development and marketing experience. As the Partner Marketing Manager at Bloomerang, she continues to support organizations that are mission-driven and that positively impact the world. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, including special events and mailing appeals, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors.