Boys & Girls Club of Boone County
Overall, Bloomerang customers that sent fundraising appeals raised $1.35MM more during the COVID-19 crisis than they did during the same time period last year! We wanted to highlight some of those success stories here.
Boys & Girls Club Boone County | Services Pivot & Multi-Touch Fundraising Email Campaign
In this video, Steven from Bloomerang sits down (virtually) with Katie from Boys & Girls Club of Boone County to talk about how their programs have pivoted in light of the coronavirus outbreak, and how the community has responded.
B&GC Boone County (IN), having been forced to close due to social distancing mandates, quickly identified a gap in food assistance for K-12 students and zeroed in on providing dinners (due to most school districts still providing lunches). They have also recently added in virtual programming; all of which require funding.
We are doing a large push because we are offering an emergency food program that is not funded through the Department of Education food program that we typically do. We have had support from our community foundation and two major donors. In addition to that, we have had many first-time donors support this initiative!
Over the course of several emails, the club solicited volunteers, communicated menu options, acknowledged corporate sponsors (especially food providers) and solicited in-kind, as well as monetary, donations.