Ada Jenkins Center
Overall, Bloomerang customers that sent fundraising appeals raised $1.35MM more during the COVID-19 crisis than they did during the same time period last year! We wanted to highlight some of those success stories here.
[fusion_title size=”2″]Ada Jenkins Center | Service Offering Precautions Communication & Critical Assitance Fund Creation[/fusion_title]
In this video, Steven from Bloomerang sits down (virtually) with Karen from the Ada Jenkins Center to talk about a special COVID-19 fundraising appeal campaign that resulted in nearly $100k donated, despite an in-person event cancelation.
Faced with a constituency directly impacted by the coronavirus, AJC needed to communicate and raise money quickly. The result was an event cancellation, a service offering pivot and the creation of a new fund dedicated to job and service-loss relief.
Email #1 – COVID-19 Precautions
With all of the services provided by ACJ, they needed to communicate what would continue and what precautions would be taken to ensure the health and safety of employees and service recipients. This email also communicated the postponement of their annual gala.
29% open rate, 3% click-through-rate
Subject: Our COVID-19 Precautions for Health and Safety
Email #2 – Urgent – Our Families Need Help like Never Before…
31% open rate, 2.4% click-through-rate
Subject: How to Help: Kid Booster Crisis Fund
AJC created a brand new fund to support those financially and medically impacted by the coronavirus.