Valerie and her team have benefitted from Bloomerang’s custom fields for donor data segmentation, seamless website integration for online giving forms, and mass email functionality. “Bloomerang’s embedded mass email functionality and online giving form is so much better than many of the bigger systems such as Raiser’s Edge and Salesforce. These features are easy to use and seamlessly integrated so that the not only are the interactions and transactions are automatically recorded as ‘touches’ by the system, you can also see more information about their impact.”
With Bloomerang’s built-in donor communication functionality and analytics, Valerie is better able to segment her communications, AND she has more insights into what resonates with their donors. “Not only do I know that someone received my email sent via Bloomerang, I can see if they opened it, too. We are touching our donors more and with higher quality and more impactful communications now that we know so much about what resonates with them. I know this is having an impact on our dollars raised.”
Having Bloomerang in place continues to help lighten the load for Valerie and her team as donor records are automatically updated. “Bloomerang records a lot of interactions automatically, which reduces the burden on our team to update records and it ensures we have better data about who is engaging with us and what is resonating. Our communications and appeals continue to improve as we learn from the data Bloomerang captures.”
It’s amazing what a donor segmentation-friendly, uncomplicated tool can do for the growth of an organization such as the Challenger Center for Space Science Education.
“Bloomerang has everything you need in a donor database. It’s easy to use and offers powerful customization.”