Radio Stations + Bloomerang Donor Management Software

After getting a recommendation from another nonprofit ministry and Bloomerang user, Lori and the team were excited to dive in to see how the donor database could address their needs — and they haven’t been disappointed. The email and segmentation capabilities have been a game changer for them. “We love the email interface. It makes it easy to segment custom emails to donors, people who have attended events, volunteers, etc. We are able to customize the email with our own content and graphics to put together a very professional looking email. We have been able to integrate our credit card POS with Bloomerang making online giving seamless for us.”

The team at Wonderful News Radio were happy to turn their eyes to Bloomerang as the customizable donor database solution that could enhance their donor and constituent experience and improve their communication with listeners. “Bloomerang is easy to use, very customizable for your specific needs. It will put in the information that you need accessible to you wherever you are. It can help your communication with listeners and up your game in professional looking communication. When you are talking to a listener, you can pull up their account in Bloomerang and have all their pertinent information, and hopefully any past communication that you’ve had with them right in front of you.”

Since implementing Bloomerang, Wonderful News Radio has alleviated several fundraising pain points in regards to stewardship tracking, reporting, and on-the-go meetings. “Having all the information, giving history, personal information about a donor and their family, being able to track our contact with the donor… having all that information in one place that is easily accessible to key members of the staff is so important. Also being able to designate how and when gifts were given… during on-air fundraisers, during events or just as general gifts.”

The team at Wonderful News Radio has also seen improvements with their gift development processes through custom fields, which has improved the quality of their constituent communications. “As a non-commercial nonprofit that runs two radio stations with two different groups of listeners, using Bloomerang’s custom fields we are able to keep track of donors to each station, how and when they give… whether they give during one of our on-air fundraising events or if they give at a different time in the year. I am able to assign tasks to people based on certain criteria, to make contact with donors. For example when we get a first time donation from someone, I can assign one of the on-air hosts to make a call and thank the donor for their gift. We set up a schedule of how and when donors are contacted and then make a note in their file when that contact is completed.”

In that same vein, the ability to easily add personal touches, segment their donors, and have peace of mind that their donor data is correct and continually updated has increased their team’s productivity and the results of their communication efforts. “Being able to edit and customize communications whether through mail or email have made our communication look more professional and easy to produce. The ease of generating reports to personal interaction in the form of phone calls, emails, texts or personal visits helps us put in an extra personal touch with donors.” In addition to Bloomerang’s communication functionality, the homepage provides an easy and convenient way for Lori to stay on top of key metrics and donor information. “The Bloomerang Home Page is an easy way to get a quick glimpse of key metrics about your donors. I also use the individual donor summary page to get a quick look at that donor’s history of giving.”

All in all, it’s amazing what an easy-to-use, continually updated, and customizable database can do for the growth of an organization such as Wonderful News Radio. “We have been very pleased with the product and any of the staff that we have worked with have been great.”

After checking out several donor database options and comparing prices and features, Libby and her team were drawn to Bloomerang because of how easy it is to use and how one person could learn and manage the system without creating more work. “What drew us to Bloomerang was we were shopping around and comparing prices and we wanted a product that would benefit us to do all the things we need if only one person had to manage our organization.” After their initial realization that Bloomerang could fit their needs as an all-in-one donor management system, Libby and her team have come to appreciate how easy Bloomerang makes it to stay in touch with constituents during this current COVID-19 crisis — without any added worries and with on-the-go access. “During COVID-19 things change for nonprofit organizations. We felt very pleased to have our Bloomerang CRM because it literally did all the work we had, and one person could manage it. Our system kept us in contact with our constituents. All of our donations were managed through the system and we had no worries because the system handled everything for us. Plus our CEO and Board were able to access the system to get reports and see results.”

In addition to its dependability as a database, Libby is happy to tout Bloomerang’s friendly and knowledgeable customer support team as another reason to recommend it as a top donor management system for radio stations like theirs. “One of the best things about Bloomerang is their customer service support staff. They are friendly and extremely helpful. You can either do a Live chat, email them your question or go to the feature portal and get step-by-step instructions on problem solving.”

Since implementing Bloomerang, WYTV7 has alleviated several fundraising pain points in regards to donation management, constituent communication, reporting, and on-the-go meetings, which has been more important now than ever. “Because we use Bloomerang it was easier for us to manage all of our fundraisers, programs/projects, general funding, and corporate givings. It helps separate the funds simply by running reports.” WYTV7’s executive leadership and board members have been very pleased with their ability to use Bloomerang wherever they are, including sending timely constituent communications. “Our Board of Directors have been very pleased with the ease of communication with constituents by the ability to create forms, letters, newsletters, etc. It is an easy way to communicate with all constituents by hitting one button.”

The team at WYTV7 has also seen improvements with their donor retention and gift development processes through good record management, which has directly impacted their fundraising results and processes. “Any nonprofit such as ours that is a growing organization can benefit from using Bloomerang to help keep good record management. It also allows us to look at our DonorSearch profile and research potential donors. By using Bloomerang it has helped us to look at our donors and reach out to them during COVID-19 and ask for help in the programs we were managing during COVID-19.” This insight into constituent information and donor data has translated into more transparency into WYTV7’s campaign results and fundraising dollars raised. “Since switching to Bloomerang looking at financial dollars is as simple as hitting a button to get a report to look at key metrics.”

All in all, it’s amazing what an easy-to-use, fundraising-focused database can do for the growth of an organization such as WYTV7, especially during this time of crisis. “We are so pleased to have Bloomerang during COVID-19. It made it easy for our organization. The customer support kept us up to date on any changes and helped provide great information. During COVID-19 Bloomerang offered several helpful webinars.”