ONE Archives Foundation

ONE Archives Foundation is the independent community-partner of ONE National Gay & Lesbian Archives at the USC Libraries, the largest repository of Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ) materials in the world. Today, the organization is dedicated to promoting this important resource through diverse activities including educational initiatives, fundraising, and range of public programs.

Challenge

ONE Archives Foundation was looking for user-friendly donor database that they could consolidate their data into, as well as something with better functionality for growth. “We were looking for something that was user-friendly, had integration capabilities with our website, had a prospect research component, could manage events, and had some social media features,” said Jennifer Gregg, Executive Director at ONE Archives Foundation. After using Bloomerang at her previous nonprofit, Jennifer decided that it was the right choice for ONE Archives Foundation.

Solution

ONE Archives Foundation had finally found a system that could help them build a donor-centric philanthropic program. The social listening hub and integrated email marketing tool have been vital for Jennifer and her team to stay engaged with constituents. “Bloomerang really helps us focus on individual donor relationships.”

They were also drawn to how Bloomerang could help them with online fundraising and tracking donor engagement. “We also love the engagement feature that allows us to segment our donors around their engagement level. We can customize our asks, focus on different donor groups, and create tailored messaging around the engagement levels tool.”

On top of that, ONE Archives Foundation has been really happy with Bloomerang’s product innovation and customer service. “What we most appreciate is that Bloomerang listens to its customers and continuously adds features based on industry changes and demands.”

Results

ONE Archives Foundation has seen several fundraising pain points be alleviated since implementing Bloomerang. One such benefit is that they’ve been able to consolidate all their data and use it in a way that’s generated better fundraising results.

Jennifer and her team have also benefited from improved communications with their constituents. Segmentation is a breeze thanks to Bloomerang. “The ability to easily segment our lists, provide personalized donor messaging, and report on various fundraising activities has been extremely beneficial internally and externally.”

At the end of the day, all of this has contributed to ONE Archives Foundation seeing an increase in online giving, donor retention, and their organization’s revenue. “Having Bloomerang increased our revenue in 2016 by 80%. Our online giving has increased by more than 200%. And our donor retention has increased by more than 50%.”

It’s amazing what a user-friendly, donor-centric tool can do for the growth of an organization such as ONE Archives Foundation. “Great system and company! User-friendly. Easy to navigate.”