Girls Inc. of Central Alabama has seen several fundraising pain points be alleviated since implementing Bloomerang. One such benefit is that they’ve been able to save time entering donations, increase productivity and decrease cost by ditching their mass email provider, and run the reports they need to empower their development team.
Thanks to Bloomerang, Karen knows their donors better and can send personalized communications with ease. “We know our donors better – Bloomerang allows you to track interactions you have with them, such as their volunteer time, attendance at Vision Meetings, email conversations, or just run-ins at the grocery store. We also can spend more time meeting and stewarding donors and less time with data entry because Bloomerang makes it simple or automated.”
At the end of the day, all of this has allowed Girls Inc. of Central Alabama to meet their goals and benefit from an increase in revenue year-over-year. “Our revenue has steadily increased in the two years since we switched to Bloomerang. We had seen a 9% growth in income between 2013-2014 and 2014-2015; when we switched to Bloomerang in 2015-2016, we saw a 19% increase in revenue. Last year, we saw an 18% increase, and to date for the current fiscal year (which ends in April 2018) we are already 70% to our budgeted goal for the year.
It’s amazing what a fundraiser-focused, donor-centric tool can do for the growth of an organization such as Girls Inc. of Central Alabama.