When: Thursday, October 30th, 2014 – 1pm-2pm EDT
Did you know that 40% of all giving happens in the month of December? A thoughtful and well crafted year end appeal can help increase the revenue your organization generates during the height of this year’s giving season. Whether you have your planning underway or have yet to begin, join Giving Tree’s Amy Schiffman, Lizzy Sternberg and Lisa Sheridan to learn best practices in preparing for and maximizing the return on your direct mail campaign.
The webinar will focus on campaign planning and execution in the following areas:
- Timeline creation
- List preparation and expansion
- Messaging and content
- Design and layout of collateral
- Personal notes
- Printing, mail house and postage
- Preparing your team and resources
- Acknowledging donors and notifying your team
Time will be given for a lively Q&A session.
About the presenters:
Since founding Giving Tree Associates in 2008, Amy Schiffman has helped her clients to raise tens of millions of dollars via public and private funding sources. As a principal of the firm, Amy manages annual, capital and endowment campaigns, facilitates board leadership development and solicitation training workshops, builds strategic plans, develops communication strategies, and recruits professional leadership.
Lizzy Sternberg joined Giving Tree Associates in 2009 and plays a pivotal role in revenue development and strategic planning for Giving Tree clients. Her expertise in event planning, annual campaign management, volunteer leadership and training, software implementation and data management allows her clients to build successful strategies and exceed fundraising goals. Lizzy is Giving Tree’s in-house expert on donor and event management software and has successfully transitioned dozens of clients to new platforms. She also has strong experience leading the fundraising assessment process and partnering with GTA principals on campaign planning. Lizzy supervises the firm’s Associate Consultant team with a strong client-based approach to project management.
Lisa Sheridan joined Giving Tree Associates in 2012 and specializes in event management, database research and implementation, data configuration, board recruitment and annual campaign management. Lisa’s guidance allows clients to build the sustainable infrastructures, processes and strategies to successfully meet and exceed their fundraising goals. Lisa collaborates with volunteers and staff to execute campaign strategy and mentors new members of the Giving Tree team.