What Every Fundraiser Can Do To Stop Falling Retention Rates
When: Thursday, August 14th, 2014 – 1pm-2pm EDT
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Time will be given for a lively Q&A session.
About the presenter:
Jay B. Love is CEO and Co-Founder of Bloomerang. He most recently served as the Senior Vice President of Avectra. Prior to Avectra, he was CEO of Social Solutions and Senior Vice President of the Arts and Cultural Division of Blackbaud.
Prior to Blackbaud, he was the CEO and Co-Founder of eTapestry. After growing the company to more than 8,000 nonprofit clients and charting seven years of record growth in Indianapolis, eTapestry was acquired by Blackbaud.
Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. Jay has also been a business consultant for numerous high-tech firms throughout the U.S.
He is a graduate of Butler University with a B.S. in Business Administration. He currently serves on the boards of numerous nonprofits and one private tech company. He and his wife Christie served as Co-Chairs for the Indianapolis YMCA 2011 Capital Campaign and are the proud parents of three children as well as three granddaughters. He was a Founding Chairman of NPower Indiana, Founding Member of Techpoint Foundation and Founding Member of the AFP (Association of Fundraising Professionals) Business Member Council. He also chairs the AFP Ethics Committee.