This presentation will be recorded for future viewing.
When: Thursday, March 12th, 2015 – 1pm-2pm Eastern
Join us for a how-to examination of two vital means of interesting a prospective donor in your organization via sharing experiences, memories, feelings, and dreams. The webinar examines the distinctions between the Elevator Speech and the Personal Story, then offers instructions on how to prepare and share them with your key audiences, including professional colleagues, key volunteers, and – most important – prospective donors.
- The value of personal connections
- The distinctions between the Elevator Speech and the Personal Story
- Why the Elevator Speech/Personal Story
- Who should have them
- Where to share them
- How to draft yours
Time will be given for a lively Q&A session.
About the presenter:
R. Daniel Shephard, CFRE, a veteran of the not-for-profit sector since 1986, knows from personal experience the value to the frontline fundraiser of being equipped with both the competence and the confidence to engage a prospective donor in a discussion that will result in a significant gift commitment. Dan speaks from experience, having served as a frontline fundraiser for performing arts organizations and in higher education, as a major gifts officer and a planned giving director. Dan is the founder and Principal of The Shephard Group, through which he provides training and consulting services focusing on frontline fundraisers.