When: Thursday, September 24th, 2015 – 1:00pm-2:00pm Eastern
Presented by the winners of Fundraising Success Magazine Multichannel Campaign of the Year 2014, this session introduces you to the key steps to achieving multichannel year-end campaign success. Presenters will share this award-wining campaign case study including generational data-driven engagement strategies. Simultaneously, this session demonstrates the important partnership between brand and fundraising strategies
- Setting critical multichannel campaign goals & metrics
- Choosing channels aligned with specific campaign goals
- Developing powerful campaign messaging that inspires giving
- Inventory and leverage existing content assets (video, messaging, social media, etc.)
- Developing a campaign schedule/calendar to keep you on track
- Identify social-media savvy volunteers and staff to take your campaign viral
- Innovative strategies for engaging millennials in your campaign (if you choose)
This presentation will be recorded for future viewing.
About the presenters:
Tammy Zonker is an envelope-pushing fundraising practitioner, inspiring international speaker, powerful trainer in the discipline of transformational philanthropy. In the past 15 years she’s trained and led teams to raise more than $400M, including a single gift of $27.1M. She’s been recognized as one of the Top 30 Fundraising Consultants in the U.S. by Michael Chatman of The Giving Show. Received Fundraising Success Magazine awards for Campaign of the Year and Multichannel Campaign of the Year. And has served as Technical Editor for the third edition of Fundraising for Dummies, Editorial Committee Member for Nonprofit Quarterly and adjunct faculty for Indiana University. In her current practitioner role as Chief Philanthropy Officer for The Children’s Center in Detroit she’s led the team effort to triple fundraising results in three years.
R. Trent Thompson is founder of Rebrand, Retool or Perish, a brand development firm for nonprofit organizations. With more than 20 years of accomplished brand and marketing leadership, Trent has developed brand identity programs,multichannel campaigns, communications tools, and mobile and web-based solutions for a diverse clientele ranging from advertising agencies and nonprofits to members of the Fortune 500. Trent’s firm was retained by The Children’s Center (TCC) in Detroit to redefine, strengthen and unify TCC’s brand, voice and messaging to increase visibility of their work, build a strong public voice, extend its overall reach, creatively engage next generation philanthropists, improve stakeholder communications, and help increase annual revenue.
Trent is a national speaker and award-winning brand and marketing strategist. He recently received the Gold Award for “Campaign of the Year” and the Gold Award for “Multichannel Campaign of the Year” from Fundraising Success Magazine.