When: Thursday, June 5th, 2014 – 1pm-2pm EDT
You know how important it is to respond to each gift with a personalized thank you letter. But you also know that you need to show your donors love throughout the year too. Many nonprofits are successfully using video, share graphics on social media, and other visuals like infographics, to say Thank You! in a more compelling and public way.
During this webinar, we’ll take a look at how you can capitalize on the power of the visual Thank You too! We’ll analyze several real-world examples and break down what’s working and what’s not, so you can learn how to create fantastic thank you visuals yourself.
During this nonprofit webinar, we’ll look at examples of videos, graphics, infographics, and other visuals that say Thank You to donors and other supporters and help you answer these questions for your nonprofit:
- Would a video thank you or infographic make sense for us?
- What do we include in a video thank you? Who should appear in it? What’s the script?
- What works best in thank you visual and infographics?
- How do I distribute them once we create them? How can I make sure people see them?
- How do I make sure they are donor-centered, and not all about the organization?
- At what time of year should we use these approaches?
- What’s the downside of this approach?
Time will be given for a lively Q&A session.
About the presenter:
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach.
Through training, coaching and consulting, Kivi helps small nonprofits and small communications departments at large nonprofits make a big impression with smart, savvy marketing, communications, and fundraising. She teaches a weekly webinar series and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s webinars.
After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.