Webinar: Everything You Need To Know About Running a Sponsorship Campaign

Webinar: Everything You Need To Know About Running a Sponsorship Campaign2017-06-10T17:47:06-04:00

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About the presenter:

Rebecca H. Davis, PhD, CFRE – Principal and Founder of Davis Nonprofit Consulting

Rebecca H. Davis, PhD, CFRE has more than twenty-five years of professional experience in academic and non-profit settings in fundraising, event management, volunteer coordination, adult education, research, and writing. A graduate of the AFP Faculty Training Academy, Rebecca is a Master Trainer who has been a Certified Fundraising Executive (CFRE) since 2007. Her fundraising experience includes working for several organizations, among them the Alzheimer’s Association-SC Chapter, the National Down Syndrome Congress, and the Children’s Center for Hope & Healing serving 13 counties of Northeast Georgia. Having worked both as a Development Director and as an Executive Director, Rebecca has coordinated sponsorship campaigns for Walks, 5K’s, golf tournaments, galas, “ask” events, and educational conferences. She has a long track-record of success, increasing sponsorship dollars by 188% at the Alzheimer’s A ssociation, by 126% at the Children’s Center for Hope & Healing and by 33% at the National Down Syndrome Congress. Rebecca spends most of her time in North Georgia and Upstate South Carolina. She is the Principal and Founder of Davis Nonprofit Consulting, www.davisnpc.com

When: Thursday, April 16th, 2015 – 1pm-2pm Eastern

Sponsorship dollars are critical to a fundraising event’s success. Sponsorships can make the difference between an event being unprofitable and profitable. They can also be a key way to drive event participation. A highly successful sponsorship campaign is not a one-person endeavor. It requires leadership and coordination of a network of people–board members and others. The solicitation process needs to be managed so that multiple volunteers are not approaching the same prospect and those that solicit need to be properly trained, equipped, and empowered.

So how does a good development professional coordinate the campaign? This webinar will share strategies, lessons learned, and tools for raising your sponsorship dollars to new heights.

Learning objectives:

  • How to create and package a valuable sponsorship proposition
  • How to identify potential sponsorship prospects
  • How to build a sponsorship-seeking team
  • How to train, equip, and coordinate volunteers and non-development personnel to solicit sponsorships
  • Tips for tracking and fulfillment of sponsorship agreements

Time will be given for a lively Q&A session.

This presentation will be recorded for future viewing.

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