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Sample Nonprofit Earned Media Plan Template

Kristen Hay
Marketing Manager
 
Kristen is the Marketing Manager at Bloomerang. She's spent the last 5+ years volunteering in various roles and on multiple committees for the Public Relations Society of America (PRSA) Hoosier Chapter.  She currently serves on the board of directors as the chapter's Director of Communications.  
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Why You Should Have A Nonprofit Earned Media Plan

To fulfill their missions, many nonprofits depend on grants, campaigns, partnerships and positive exposure. One of the easiest ways to get positive exposure and raise awareness about your nonprofit is to direct what journalists and news sites say about you and when they say it.

Use this nonprofit earned media plan template to map out an execution plan for your nonprofit’s press releases, and public relations strategy as a whole. After all, earned media is a great tool to help shape public opinion. 

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