To fulfill their missions, many nonprofits depend on grants, campaigns, partnerships and positive exposure. One of the easiest ways to get positive exposure and raise awareness about your nonprofit is to direct what journalists and news sites say about you and when they say it.

Use this template to map out an execution plan for your nonprofit’s press releases, and public relations strategy as a whole. After all, earned media is a great tool to help shape public opinion. 

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Why Your Organization Should Have An Earned Media Plan

Sample Nonprofit Earned Media Plan Template