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First-Time Donor Communication Plan Template

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The average first-time donor retention rate is only 23%. 
For donors who give less than $100, that rate drops to 18%.

It can be hard to properly thank, get to know, inform, and steward a new donor without a documented communications plan, let alone hold your team accountable for who makes those communications come to life. Without a plan, it's likely that a new donor will receive messaging from you that is inappropriate for the stage of the relationship.

Use this first-time donor communication plan template as a guide to crafting how and when you communicate to first-time donors during their first year of giving. You can build out a cadence that makes the donor feel appreciated, understand the impact of their gift, and set yourself up for the second gift sooner than you ever thought was possible!

Steven Shattuck
Chief Engagement Officer
Steven is the Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member.
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