Put the relationship-building ‘horse’ before the fundraising ‘cart.’

What's Inside:

 by Bloomerang | All rights reserved | Copyright © 2021

About the Author:

The most under-acknowledged major gift fundraising truism: It’s about the relationship, not the “ask.” If you want your donor to dig deep, they must be inspired. 

Your success depends less on how well you ask for gifts and more on how well you’ve taken your major donor prospects on a journey with you – one in which you’ve built a strong and personal relationship with them.

While you may be tempted (or pushed) to set up appointments to sell your proposal and ask for money, really the best way to do that is to set up visits where you ask your prospects questions about themselves and listen to their answers.

Use this guide to inform what questions you should ask to get to know your major donor prospects before you make the ask. The better you get to know folks, the better you can tailor your proposal to their interests.

Before You Begin: Summary & Introduction
"Getting to Know You" Questions

Getting to Know You: 
42 Questions to Ask Major Donor Prospects Before You Ask for a Gift

Made with

Ascertaining Best Next Steps Questions
Questions to Get Your Donor More Involved
Ascertaining Readiness to Be Asked to Give
Claire Axelrad, J.D., CFRE
Claire is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.
Download The Guide