Ultimately, the goal of every appeal letter is to get a resounding “Yes!”

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 by Bloomerang | All rights reserved | Copyright © 2019

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With the right number of positive responses to your annual appeal letter, you can get the support you need for your mission.

However, if you miss the mark — failing to connect with the recipients of your fundraising appeals, you could face the unfortunate prospect of cutting back on programs.

With that much at risk, you need an effective strategy for writing the type of appeal letters that clearly tell your story, generate empathy and get donors to share your passion for making a difference.

It’s all possible with the right strategy! Get the right responses to your appeals by implementing this 18-step Annual Appeal Checklist.

Claire is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.
18 steps to help your nonprofit create letters that make a connection with donors who will willingly contribute to your cause
Claire Axelrad, J.D., CFRE

Fundraising Success: An 18 Point Annual Appeal Checklist

How to implement this annual appeal checklist to get the right responses to your appeals 

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