Great Fundraising Events: From Experience to Transformation


What Makes for a Truly Great Fundraising Event?

Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.

Unfortunately, creating and executing fundraising events does have its challenges, notably because they can be very costly to run in terms of time and money. Whether the event is catering to 50 or 5,000 people, it must always be meticulously planned and implemented so as to create a memorable experience for the attendee - an experience that ultimately leads to a donation.

What's Inside...

Harriet Day
Projects Administrator
Harriet's degree and previous work experience have been in law, but she is now undertaking a fresh challenge and the opportunity to engage in cutting edge research within the non-profit arena. Harriet has experience in leading projects within a team to tight deadlines and really enjoys working collaboratively with others.
Professor Adrian Sargeant
Adrian Sargeant is Professor of Fundraising and Director of the Centre for Sustainable Philanthropy at Plymouth University in the United Kingdom. He is also Adjunct Professor of Fundraising at Indiana University where he was formerly the first Hartsook Chair in fundraising. He also holds visiting positions at Avila University in Kansas City and the Australian Centre for Philanthropy and Nonprofit Studies in Brisbane, Australia.
What Is A Fundraising Event?
Event Motives and Fundamental Human Needs
Psychological Distance
Creating a 'Supporter' Experience
Event Narrative
Managing Innovation in Fundraising
About the Authors

Free Research Study!

 by Bloomerang | All rights reserved | Copyright © 2021

But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?

This report from Adrian Sargeant, Professor of Fundraising and Director of the Hartsook Centre for Sustainable Philanthropy at the University of Plymouth, outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.

Where Do Successful New Ideas Come From?
The Root of Successful Innovation
Board Support
Critical Role of Technology
Conclusions & Recommendations

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