On-Site Seminar: Donor Attraction & Retention

On-Site Seminar: Donor Attraction & Retention2017-06-10T17:47:56-04:00

Chris and Kent want to help you connect with and retain donors!

About the presenters:

Kent Stroman, regarded as America’s ASKing Coach, is a talented speaker insightful advisor, effective communicator and author of Asking about Asking: Mastering the Art of Conversational Fundraising, a groundbreaking guide for securing major gifts. Kent’s purpose in life is to Equip, Inspire and Encourage and he accomplishes this through speaking, writing, teaching, consulting and coaching.

Stroman’s career spans over 35 years of service in the philanthropic sector including higher education and private consulting in Fundraising, Board Governance, Strategic Planning and Leadership Development. He holds numerous credentials including Certified Fund Raising Executive (CFRE). He is a frequent speaker and presenter to regional, national and international audiences.

Chris Painchaud has been helping nonprofits increase efficiency and raise more money for over 13 years, both in his professional career and as a personal fundraiser And he has worked in the nonprofit sector for his entire 30 year career. His experience ranges from managing small & mid-size nonprofits (both c-3 and c-6) to personal fundraising, volunteering and board leadership for nonprofits in his community.

Chris serves on the Board of Directors of Safe Families of Indiana; is a youth mentor with Shepherd Community in Indianapolis, and is a perennial top fundraiser for the Indiana Chapter of the American Diabetes Association.

When: Thursday, Sept 11th, 2014 – 9am-Noon

Where: Hope Cancer Resources
5835 W. Sunset Avenue Springdale, AR 72762

Cost: Free!


Part 1 – What Every Fundraiser Can Do To Stop Falling Retention Rates

This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.

We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!

Learning Outcomes:

  • Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
  • Understand how to calculate your donor retention rate
  • Learn new donor communications techniques in order to improve donor loyalty and retention

Part 2 – Donor Attraction: How You Can Connect With Major Funders

If you’ve ever wanted to connect with someone but lacked the avenue through which to do so, you’ll love this workshop. Getting In, getting to know the people with resources to give to your organization, is the biggest obstacle to one-on-one gift solicitation. Whether you are fundraising to advance your mission or simply want to build more genuine relationships, you won’t want to miss this engaging presentation.

Everybody has genuine relationships.

And everyone has room for more.

Find out how to gain a winning position before the game even begins!

This workshop reveals:

  • 7 reasons why genuine relationships are so crucial
  • 8 strategic connections you need to make
  • 6 approaches for connecting with anyone!