If we want donors to understand us, we have to start by understanding them.

What's Inside:

 by Bloomerang | All rights reserved | Copyright © 2021

About the Author:

Donors give for their reasons, not ours. Doing great discovery dramatically deepens donor relationships and sets up a successful ask. 

You’ve heard it from a multitude of sources: fundraising success depends on contact with donors. Picking up the phone, scheduling the appointment, then having a meaningful visit all matter. 

Keeping good records of your donor discovery helps keep staff attrition from causing donor attrition. 

This eBook will review some great donor discovery steps, best practices, and questions you should ask to build rapport with your donors.

Rachel has worked every side of the Rubik’s cube that is the nonprofit sector. When she was 26 Rachel Muir launched Girlstart, a non-profit empowering girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million and was featured on Oprah, CNN, and the Today show. Today Rachel delivers keynotes, custom trainings and board retreats that transform people into confident, successful fundraisers. Learn more about Rachel at www.rachelmuir.com
How to approach donor discovery: do your homework before the visit
What to say to get the meeting
Rachel Muir, CFRE

The Lucrative Art of Great Donor Discovery: 
A step by step guide to quickly build rapport & make the most of every moment with your donor

Made with

What soft skills can help?
What is the first question I should ask?
What if the donor seems surprised to hear from me?
25 open-ended "best-of" discovery questions to ask a donor
What is the biggest mistake fundraisers make on a visit?
Are there any questions that are off limits?
What should I do with all the insight I learned from my 

Download The Guide