Win Them Back: The Fundraiser’s Guide to Loving Lapsed Donors

Let’s face it: You’re never going to achieve 100% donor retention.

In this Guide you’ll learn:

About the Author:

Steven Shattuck

Steven Shattuck served as the Chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member.

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Win Them Back: The Fundraiser’s
Guide to Loving Lapsed Donors

Even with the best, segmented and most-personalized donor communications and stewardship, every nonprofit is going to lose donors. They will have major life changes that you won’t hear about, let alone overcome.

It’s pretty much unavoidable.

Some donors will want to give only once. Some donors will pass away. Some will go through financial struggles.

But some donors who have stopped giving can come back.

In this eBook, we’re going to cover strategies for dealing with both types of lapsed donors -
those you can control and those you can’t - with the goal of saving money on wasted efforts, and increasing revenue by bringing more donors back into the fold.

What is a lapsed donor?
Why do donors lapse?
Why do donors stay loyal?
3-step approach to re-engaging lapsed donors
Downgrade strategy
The 2-hardest-to-retain channels and what to do about them