What's Inside:

 by Bloomerang | All rights reserved | Copyright © 2021

About the Author:

Do you know what percentage of donors you’re retaining? Knowing your retention rate enables you to move it to something better.

Did you know a 10% increase in donor retention can increase the lifetime value (in dollars) of your donors by as much as 200%? To get there requires a focus not on new donors, but on the lifetime value of these donors. And lifetime value translates to donor commitment over time.

Your job is to inspire your donor’s enduring passion for your cause, and loyalty to your organization.

Use this nonprofit donor retention guide and checklist to help you create a plan, build relationships with your donors, and ultimately increase donor retention. 

Nonprofit Donor Retention A - Z

Nonprofit Donor Retention A - Z Guide + Checklist

Made with

Claire Axelrad, J.D., CFRE
Claire is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.
Download The Checklist
Nonprofit donor retention is your “easy money” strategy.