How to Build a Donor-Centered Gift Acknowledgement Program

PLAN. AHEAD.

In this Guide you’ll be shown how to:

 by Bloomerang | All rights reserved | Copyright © 2019

About the Author:

Your Roadmap to Increasing Donor Retention and Upgrading More Gifts

A strong donor acknowledgment and recognition program is a pre-condition to sustainable annual giving from individuals. If you don’t thank people properly, they won’t stick with you.

It’s smart to know how you’ll thank and steward your donors before you ask them to give. Because that’s the way to assure your ask isn’t squandered. What do you spend more time on? Asking or thanking?

This how-to guide will help you stand out from the crowd by building a strong gift acknowledgment program that's centered around your donors. Use it as both your planning and follow-through guide!

Claire is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.
Make donor retention a priority
Develop a stand-out written donor acknowledgment and recognition plan
Meet donor expectations by (1) infusing acknowledgments with donor-centered benefits and (2) predisposing donors to trust you
Make gratitude an ongoing practice
Make gratitude a multi-channel practice
Claire Axelrad, J.D., CFRE
Set up your 'next gift' strategy with terrific donor service and recognition

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