Segmented Communications = Engaged Donors

In this Guide you’ll learn:

About the Author:

Steven Shattuck

Steven Shattuck served as the Chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member.

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Free Guide: A Beginner's Guide to Nonprofit Data Segmentation

The lack of personalized communications is one of the core reasons that donors stop giving.

Organizations who segment their donors into unique groups based on frequency and recency of giving, reasons for giving, interests and other demographic information have taken a significant step toward increasing their donor retention rates.

This free eBook outlines why nonprofit data segmentation is important, 

and how you can get started segmenting your communication.

  • Nonprofit Data Segmentation Defined
  • The Donor Retention Issue
  • Our Favorite Donor Segments
  • Tips for Stewarding Each Segment

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