A Beginner's Guide to Nonprofit Data Segmentation

Segmented Communications = Engaged Donors


What's Inside:

 1
Donor Data Segmentation Defined
 2
The Donor Retention Issue
3
Our Favorite Donor Segments 
4
Tips for Stewarding Each Segment
Steven Shattuck
 
Steven is the Chief Engagement Officer at Bloomerang and Executive Director of Launch Cause. 
A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member.

 by Bloomerang | All rights reserved | Copyright © 2019

The lack of personalized communications is one of the core reasons that donors stop giving.

Organizations who segment their donors into unique groups based on frequency and recency of giving, reasons for giving, interests and other demographic information have taken a significant step toward increasing their donor retention rates.

This free eBook outlines why data segmentation is important, and how you can get started segmenting your communications.

About the Author:

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