Let's face it: prospect research is difficult.

In this Guide you’ll learn:

About the Author:

Steven Shattuck

Steven is the Chief Engagement Officer at Bloomerang.
A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member.

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Diamonds in the Rough: A Beginner’s Guide to Finding The Best Donor Prospects Hidden In Your Database

Asking for upgrades, major gifts and bequests is something that every fundraiser wants to do. But identifying the best donor prospects in your lists for those types of asks can be an even bigger challenge than the ask itself.

Whether you’re a small nonprofit who feels that prospect research is out of reach, or you’re looking to hire a professional prospect researcher and want to set them up for success, this eBook is for you.

In this eBook, we'll explore prospect research strategies that build deeper, more meaningful relationships with donors. You will learn engagement strategies that enhance existing relationships and grow their giving, as well as uncover donors with a propensity to give to your organization for the first time.

  • What research tells us who best donor prospects are
  • Retention strategies to set you up for success
  • How to maintain clean, useful data
  • What donors actually want from you
  • How to get to know the donors you already have (and why you should want to)
  • What factors signal a likelihood that a donor could give more to your organization
  • How to find prospective donors that are right under your noses
  • Strategies for reactivating lapsed donors

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