The most under-acknowledged major gift fundraising truism: 
It’s about the relationship, not the “ask.” 

In this Guide you’ll learn:

About the Author:

Claire Axelrad, J.D., CFRE

Claire is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.

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Getting to Know You: 42 Questions to Ask Major Donor Prospects

If you want your donor to dig deep, they must be inspired.

Your success depends less on how well you ask for gifts and more on how well you’ve taken your major gift prospects on a journey with you – one in which you’ve built a strong and personal relationship with them.

While you may be tempted (or pushed) to set up appointments to sell your proposal and ask for money, really the best way to do that is to set up visits where you ask your prospects questions about themselves and listen to their answers.

The better you get to know folks, the better you can tailor your proposal to their interests.

  • How to build trust with your donor base
  • Questions to learn more about major donors 
  • How to ask about a donor's philanthropic goals
  • Questions to help your donor learn more 
    about your nonprofit's goals
  • How to persuade donors to become involved
    with your organization
  • A real life example of a major donor conversation

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