Essential Advice and Resources for Nonprofits – COVID-19 / Coronavirus | Recession | Remote Work

Essential Advice and Resources for Nonprofits – COVID-19 / Coronavirus | Recession | Remote Work2020-04-01T16:58:20-04:00

We have compiled a library of crisis fundraising advice, articles, opinions, webinars, videos and resources in the wake of the new coronavirus and its impact on the nonprofit sector.

This page will be updated. To suggest additions, please email

For the most up to date information on COVID-19, please refer to the US Centers for Disease Control (CDC) website.

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[INTERACTIVE MAP] COVID-19 Response and Recovery Funds from the National Center for Family Philanthropy

Coronavirus and COVID-19 Funds from GivingCompass


[WEBINAR] Nonprofits and the CARES Act

[WEBINAR] Briefing on Emergency Coronavirus Funding for 501(c)(3) Nonprofits

U.S. Nonprofits and Suppliers: What You Need to Get an Emergency Forgivable Covid-19 Loan

COVID-19 Relief Bill Passed – What Does It Mean for Nonprofits?

The Skinny on What You Need to Get a Small Business (under 500 employees), Forgivable Loan (As of March 30, 2020)

Cutting Through the Jargon: How the CARES Act Works for Nonprofits

SBA loans and related relief under the CARES Act

CARES Act: Understanding SBA Loan Programs to Determine Eligibility and Best Fit for Your Company

The CARES Act: What You Need to Know About Emergency Small Business Relief


COVID 19 Charity Preparedness Group (Facebook)

Nonprofit Happy Hour (Facebook)

Other Curated Lists

COVID-19 Resource List: #NPCOVID19, from Beth Kanter, et al

COVID-19 Resources, from Lynne Wester

Help for Nonprofits During the Coronavirus and Uncertain Economic Times, from the Chronicle of Philanthropy

Curated list for Australian orgs, from Philanthropy Australia


Care for Your Coronavirus Anxiety – Resources for anxiety and your mental health in a global climate of uncertainty, from Shine

[FREE DOWNLOAD] Bloomerang Blossom Coloring Book

Examples and Case Studies

A public Google Drive folder of examples, from Julia Campbell

A public Google Drive folder of examples, from Lori Jacobwith

Coronavirus Appeal Templates, by Mark Phillips

COVID-19 and Your Fundraising Cheat-Sheet, by Sean Triner

How to write an Emergency E-Appeal if your organization is being affected by the Coronavirus, by Steven Screen

Thank you call script, by Pamela Grow

Your COVID-19 Fundraising Event Toolkit, by Swaim Strategies

How to continue fundraising for non-pandemic causes, by Care2

Webinars On-Demand

Donor Communication In The Wake of COVID-19, w/ Rachel Muir, CFRE

Lessons from Motivate Monday | How Nonprofits Can Navigate COVID-19, w/ Pamela Grow and Beth Kanter

COVID-19 and Your Cause, w/ Sean Triner

What Your Board Should Do During the COVID-19 Crisis, w/ Simone Joyaux and Jeff Brooks

The New Normal: Fundraising in the Wake of a Covid-19 Coronavirus Market, w/ Cherian Koshy

Virtual Support for Nonprofits Who Provide Support Groups, w/ Sarah Olivieri

How Nonprofits Can Run an Online Event And Engage More People Virtually, w/ Nikki Bell and Simon Scriver

How to Manage Your Capital Campaign in Uncertain Times, w/ Andrea Kihlstedt and Amy Eisenstein

How to Keep Your Capital Campaign Plan Moving Forward in Uncertain Times, w/ Andrea Kihlstedt and Amy Eisenstein

During Fear & Uncertainty – How to Fundraise?, w/ Lori L. Jacobwith

Organizational Management in COVID-19 Era, w/ Zachary Kester

Show Must Go On-Fundraising Despite the Odds, w/ Tracey Lorts of Greater Giving, Kelly Russell of Artisan Auctions, and Samantha Swaim of Swaim Strategies

Upcoming Live Webinars

Donor Love in a Time of Coronavirus

When: Apr. 3rd, 2020 – 3 sessions for different timezones

Dr. Jen Shang will show you how to help isolated donors feel connected, comforted and cared for.

Uncovering & Engaging New Funders in the Era of COVID-19 (Part 2)

When: Thu, April 2, 2020 12:30 PM – 1:45 PM MDT

Advancement Specialists Toby Banks, Karen Doyle Grossman, Kelly Baxter Spitz, and Kellyn Lovell from Black Fox Philanthropy, a Certified B Corp, will share best practices for advancing relationships with funders, including in the era of COVID-19. They will also address common challenges when approaching prospective funders.

Fundraising Roadmap to Attracting Bold & Big Bet Funding

When: Fri, April 3, 2020 9:00 AM – 10:30 AM MDT

Natalie Rekstad of Black Fox Philanthropy, B Corp, and Kimberly Westerfield, global philanthropy professional and current Portfolio Lead and Program Officer at the Western Union Foundation, will share expert, targeted, informed, and in-depth research and insights around what inspires philanthropic entities to invest at their most significant levels to a single organization, project, or program.

CARES Act and Nonprofits: The what, why and how from a financing expert

When: Mon, April 6, 2020 6:00 PM – 7:00 PM CDT

Keith Kohler, a financing and debt strategist joins Maryanne Dersch of Courageous Communication to simplify SBA disaster and Paycheck Protection Program. Keith will explain what the options are, who can qualify and how to apply. He will share with you HOW MUCH to apply for, how and why.

He will share his insider knowledge gleaned from years of working with the SBA and his formulas for successful loan applications. These opportunities are changing by the minute, so he will give you the latest information available. Keith is incredible at explaining complicated financial concepts in simple language.

Discounts and Offers

On The Bloomerang Blog

Bloomerang blog: articles in the COVID-10 / Coronavirus category:

Articles Across the Web

A Crisis Communications Checklist for COVID-19 – “Here are six steps you can take to ensure the work you’re doing to help the most impacted communities is in the news during the coronavirus crisis. We’ve also included a list of all the “How to Help” news roundups you could be pitching for your nonprofit during the crisis.”

Anatomy of a Coronavirus Nonprofit Email + Thank You – “Let’s face it. All folks are thinking about today is coronavirus. If you ignore this fact, you’ll come across as out of touch and even insensitive. So begin every communication with some acknowledgement of what people are going through. Not just you. Them.”

How long… will this be going on? – “Find the silver lining here, and use this time to connect more meaningfully with your constituencies than ever before. Looking outward, take care to extend a little extra love and fun (with some fundraising thrown in, of course) to your supporters. Looking inward, you can also use this time to improve systems, policies and procedures you’ve had on the back burner.”

Raising Funds in Tough Times – “This article was originally published by Jerry Panas during the 2008 financial crisis. It has been republished here with permission from the Panas estate.”

CDC Foundation Has COVID-19 Guidelines For Nonprofits – “What can nonprofit leaders do in this time of uncertainty and concern? Judy Monroe, MD, president and CEO of the CDC Foundation, offers five steps or initiatives that leaders of all nonprofits and philanthropies can take or consider.”

Coronavirus Pandemic and Fundraising – “Lots of advice for fundraisers trying to figure out what to do about the Coronavirus pandemic is floating around. Roger Craver at The Agitator has selected a sampling of some of these.”

Coronavirus and Fundraising: What to Expect and How to Prepare – “Gail Perry shares a guide on what to do and say right now, and what to expect from major donors and capital campaign prospects.”

How Nonprofits Can Connect Virtually During Trying Times – “With the current state of coronavirus, Claire Axelrad shares her advice on how nonprofits can still connect virtually during this time.”

March 3: Corona virus – how will it impact charities? – “John Lepp, Beate Sørum, and Jen Love discuss the effects on legacy giving and donor acquisition with the COVID-19 panic.”

Avoid the 3 Biggest Mistakes of Fundraising in a Recession – “Since the coronavirus outbreak, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? Check out this advice from Marc Pitman.”

A few things for nonprofits and foundations to consider in light of the Coronavirus – “This virus reveals several of the weaknesses of our sector and our society. Vu Le brings up critical points for nonprofits and foundations to consider.”

Coronavirus survival, crisis fundraising advice, and event roundup tips from Michael Rosen – “Coronavirus is spreading with profound implications for the nonprofit sector. While there is no reason for you to panic, you and your nonprofit organization should prepare for what is happening and what could happen.”
Read more here, here, and here >>

Communicating about the Coronavirus and Your Upcoming Events + Tips for Working Remotely from Kivi Leroux Miller and Kristina Leroux – “We are used to working through last-minute snafus and freak weather events, but a pandemic? Check out this advice on what you should say about your upcoming events, and how to stay productive when working remotely. ”
Read more here, here, and here >>

8 Steps for Successful Fundraising During the Coronavirus Crisis – “Your donors are anxious. Your board members are freaking out. It’s up to you to lead the way. So what’s a fundraiser to do? Check out these 8 steps from Amy Eisenstein to weather the coronavirus crisis.”

What you can do for your donors and others in Times of Crisis: COVID-19 Edition – “No matter where you are globally, the past few weeks have probably been a roller coaster of uncertainty, emotion, and even sometimes anxiety. To help, here’s some advice from Lynne Wester for your relationships with donors during this time.”

[PODCAST] From Stock Market Crashes to Crushing Goals – “In this episode, RAISE Podcast is joined by Jim Husson, Boston College’s SVP of University Advancement to discuss stock market crashes.”
Listen now >>

Our Events Were Canceled: Here are 10 Customer Engagement Strategies We’re Trying Instead. – “Here are 10 customer engagement strategies from Sruthi Kumar that can still give you valuable time with your prospects and customers even when your events are cancelled.”

COVID-19 and Your Cause – “Some bosses are about to cripple their charity’s future with one bad decision around COVID-19. Sean Triner has identified several key areas where you could be impacted.”

Training remotely: A facilitator’s guide – “If you aspire to provide training or facilitation from a geographic distance, here are Andy Robinson’s 7 tips on what you need to know for effective remote training.”

Fundraising in the Time of COVID-19 – “There is nothing like a global pandemic to create a bit of uncertainty in the minds of EVERYONE! Larry Raff shares some workarounds for how we conduct business.”

Immediate Actions for Fundraising Through a Health Crisis + Fundraising Strategies in Uncertain Economic Times from Laurence Pagnoni – “When the economic outlook is hard to get a handle on, fundraisers get nervous. Here are some innovative ways to handle cash reserves at your nonprofit while also managing social distancing.”
Read more here, and here >>

A Huge Mistake Nonprofits Make in Preparing for COVID-19 – “Our brain’s main way of dealing with threats is the fight-or-flight response. Gleb Tsipursky at NonProfit PRO shares the 3 cognitive biases we need to watch out for.”

Help for Nonprofits During Uncertain Economic Times – The Chronicle of Philanthropy shares a roundup of articles to help nonprofits during the coronavirus, plus tips on how to shore up their reserves.”
Read more here, and here >>

Coronavirus And Your 2020 Fundraising Goals: What Nonprofits Need To Know – “Alyssa Wright at Forbes shares a few tips to ensure we all stay on track to hit our annual goals and drive change all across the globe, regardless of how many galas we have to cancel or meetings we must postpone.”

Free resources for creating a Coronavirus Appeal – “With emergency appeals related to the pandemic now moving beyond discussion, Mark Philllips thought it might be helpful to provide a couple of template letters that could be useful should you need to launch an appeal for additional support, either now or in the future.”

Love for fundraisers in a time of coronavirus – “Fundraising is never easy but currently it looks even more challenging as we all face a coronavirus pandemic which is having severe social and economic consequences. Howard Lake shares his thoughts at this stage to give some perspective and some tips.”

Preparing Your Fundraising Event for a Public Health Crisis – “Here is our guide for making hard decisions and creating pre-event communication plans that take public safety into account.”

Coronavirus: What you Need to Know About Cancelling an Event and Liability Risks – “Of course, attendee safety is the number one priority, but a canceled event can mean massive losses for both planners and their partners. If you have to cancel, will you be on the hook for compensation claims? What might your insurance cover?”

The Extrovert’s Guide to Working From Home – “Remote work is hard, not because of a lack of productivity, communication, or coordination, but because of the fundamental lack of trust it can breed when handled inappropriately.”

Catching the News: Coronavirus Edition – “If your work involves vulnerable communities—people without financial resources, immigrants, those who are incarcerated, people without insurance or those without a home—you could be speaking up, advocating for your people, and shining a light on their dilemmas.”

Fundraising From Home – “Jim Eskin shares his thoughts on how frontline fundraisers are still strategically positioned to continue achieving success in their roles while working remotely.”

Remote Workplace Equity – “For those of you who are adjusting to a remote work model, here are some considerations around remote workplace equity from Jessica Lawmaster.”

Loving with One Voice – “Jessica Lawmaster shares ways that you can make a profound impact on your organization and its employees in your own heart-centered way.”

[PODCAST] How to Fundraise During a Pandemic – “If you are tasked with raising funds, check out Mary Valloni’s tips so you are never in a state of panic during this time.”
Listen Now >>

[PODCAST] How are Nonprofits Handling the Pandemic? – “How are nonprofits handling this unprecedented situation? Hear from nonprofit leaders Kate Hibbard Gaines from Three Square Food Bank, Jamie Weller-Lafavor from Boys and Girls Clubs of Southern Nevada, and Heidi Parker from Immunize Nevada.”
Listen Now >>

Nonprofit Guide to Virtual Fundraising in 2020 — Source: OneCause

How to Lead Through a Crisis – Source: Center for Creative Leadership
Read Now >>

From Sustainability to Survivability: 5 Steps Nonprofits Must Take to Survive the Coronavirus Pandemic – Source: Steve Zimmerman; Spectrum Nonprofit Services; Nonprofit Leadership Center
Read Now >>

No Business Continuity Plan? Take These 4 Steps – Source: Nonprofit Risk Management Center
Read Now >>

Resources for anxiety and your mental health in a global climate of uncertainty – Source: Shine
Read Now >>

What Nonprofit Board Members Should Be Doing Right Now to Address the COVID-19 Situation – Source: BoardSource
Read Now >>

A Quick Summary of the New Emergency Leave Law – Source: Civitas Strategies
Read Now >>

Nonprofits Seek $60 Billion Federal Aid Package – Source: The Chronicle of Philanthropy
Read Now >>

A Call to Action: Philanthropy’s Commitment During Covid-19 – Source: Council on Foundations
Read Now >>

How to cultivate donors and ask from a distance:

How to salvage your fundraising event during the COVID-19 crisis:

What to Do If You Have to Cancel Your Event Because of COVID-19

4 Tips for Hosting a Virtual Peer-to-Peer Event

Four Tips to Turn a Silent Auction into a Virtual Party

Generational Giving: How to Apply Donor Preferences to Emergency Fundraising Strategies

Best Practice Examples from Food Banks Fundraising During COVID-19