Have you ever calculated the impact of increasing your donor retention rate by just a few percentage points?

The numbers may surprise you!

This white paper from world-renowned fundraising expert Dr. Adrian Sargeant will show you how small changes in donor retention rates can add up to big dollars.

Your donor retention rate matters!

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"A 10% improvement in retention can yield up to a 200% increase in projected value, as significantly more donors upgrade their giving, give in multiple ways, recommend others and ultimately perhaps, pledge a planned gift to the organization."

-- Dr. Adrian Sargeant
Director of the Centre for Sustainable Philanthropy at Plymouth University
& Bloomerang Chief Scientist


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Donor Retention
math made simple