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Download resources from Steven Shattuck’s presentations:

The Art & Science of Retaining Digital DonorsUncovering “New” Donors In Your Database (Slides) – A donor database isn’t meant to be just a bucket of names and transactions. Download the presentation slides to find out how to use your database to find new donors.


A Beginner's Guide to Donor Data SegmentationA Beginner’s Guide to Donor Data Segmentation – This eBook outlines why data segmentation is important, and how you can get started segmenting your communications no matter what software or CRM you use.