One of the most important factors in donor retention is sending a proper and timely thank you for every donation that comes through the door. However, what may seem like a straightforward task can prove to be quite time consuming when having to figure out which list of donors should receive which letter, merging all the lists of donors into the various Microsoft Word templates, all while recording somewhere which letter was sent and when… all within 48 hours of receiving the gift.
With Bloomerang, there is an easier way.
Design, segment, and personalize every letter your organization sends using Bloomerang’s letter tools.
Step 1: Design
Use Bloomerang’s letter templates for all your organization’s letter needs. Whether you are sending daily thank you letters, year-end receipts, monthly newsletters, or solicitations, Bloomerang has you covered. Design your letters once, then run them whenever you are ready to send the letters to your constituents. Bloomerang saves a copy of every generated letter on the Constituent’s timeline.
Step 2: Segment
When it comes thank you letters, it’s not a one-size-fits all solution. A first-time donor should not receive the same thank you letter as donor who has been supporting your organization for the last 5 consecutive years. A $20, monthly donor should be thanked differently from a donor who made a $5,000 pledge. Use the filters section in letters to allow Bloomerang to assign the appropriate donors to each letter.
Step 3: Personalize or Edit
Need to add a personal note or make changes to a letter generated by Bloomerang? No problem! Edit individual letters to make them personal, or fix issues before sending the final version. Make the donor experience personal, and watch how it improves your donor engagement. Any changes made to your letters will be saved directly to the constituent’s interaction in Bloomerang. This means you can always count on Bloomerang to show you exactly what was sent to your constituents (much better than exporting as a Word Doc)!
So, what are you waiting for? Say goodbye to mail merges and let Bloomerang’s letter tools help you gain efficiency and engage donors today!
Bloomerang is always working to bring you the best donor retention tools in the industry. View our Product Changelog to see everything we’ve been been up to.
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.