13 Lucky Year End Fundraising Tips

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It's not too early to start developing a strategy for the end of 2022!
Give yourself ample time to plan all the elements of your year-end campaign.
This is the time when your annual fundraising goals will likely be met, ideally surpassed, or put on life support.
Even if you operate on a fiscal year, now is the time when
people do most of their annual giving.
50% of nonprofits receive a majority of their annual contributions
from October to December.
Over 30% of donations are made during the month of December alone.
Campaigns take time. Early planning can benefit your organization and set you up for year end success.
In this Guide you'll learn:
- How to rally your donors and organization for year-end
- How to keep donors informed of their impact
- Questions to follow up with lapsed donors
- Effective social media content for year-end giving
- Ways to increase donor retention
- How to incorporate Peer-to-Peer Fundraising
- Questions to ask new potential sponsors
- Ways to enhance your storytelling
- Tips to optimize your website prior to giving
About the Author

Claire is Principal of the social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by AFP, Claire teaches the CFRE course that certifies professional fundraisers, is a presenter for 4GOOD Nonprofit Webinars, a regular contributor on nonprofit social media to Maximize Social Business and was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.
