Bloomerang: An Ideal Donor Database for Major Gift Fundraising
We didn’t create Bloomerang to be just a passive database of names, addresses and phone numbers.
We built Bloomerang to be a tool that not only helps you retain your donors, but helps you unlock their true giving potential.
Whether you’re a seasoned major gift officer or a novice looking to land their first big gift, Bloomerang is the ideal donor database for raising major gifts!
Read on to see why.
Measuring Donor Engagement: The First Step In Identifying Major Gift Prospects
Bloomerang’s Constituent Giving Summary includes our proprietary Engagement Level™, whose algorithm was designed by legendary fundraising expert Dr. Adrian Sargeant.
It gives an at-a-glance view of an individual constituent’s engagement level. Every interaction that is inputted into Bloomerang automatically adjusts their engagement level, which is measured in “cold,” “warm,” “hot,” and “on fire!”
Donors who you wouldn’t ordinarily consider to be major gift prospects will be more visible due to their high engagement level. With Bloomerang, you can stop reaching out to rich strangers and start cultivating your existing loyal supporters!
Donor Engagement Factors
There are many signals that a donor can send that show their true level of engagement with your nonprofit organization. Some are cries for help: signals that donors are becoming disinterested or disenchanted with your organization, while others are beacons of what could be a lifelong relationship. Unfortunately, these seemingly innocuous signals can go unnoticed by fundraisers, causing them to miss out on opportunities for meaningful interaction.
Below are examples of some of the signals that go into our engagement meter:
- Recency of giving
- Frequency of giving
- Amount given
- Upgrade or downgrade
- Attends events
- Has soft credits
- Has inbound interactions
- Website visits
- Subscribes to emails
- Opens emails
- Clicks emails
- Unsubscribes from emails
- Interacts on social media
Other Features Major Gift Fundraisers Love
BCC to Bloomerang
Hopefully you’re communicating personally with current and prospective major gift donors. Any email you send or receive from a constituent can be automatically recorded on their Bloomerang profile by simply BCC’ing Bloomerang on any message.
There’s no need to scour data file after data file or cluttered lists for a constituent’s history with your org. Bloomerang’s timeline visually represents all interactions while providing highlights of significant trends.
Complicated queries are a thing of the past with our easy-to-use reporting system. Want to know what a donor or specific group of donors has given over a given period of time? It’s just a click away!
Moves Management Custom Fields
Custom fields are unlimited in Bloomerang, giving you maximum flexibility in what you track on each constituent’s profile. You can set up a customized major gift process and track every step of the process.
Perfect for the Major Gift Officer on the Go
Got an off-site meeting with a potential or current major donor? You can immediately enter notes into Bloomerang right from your mobile device! No more typing out your written notes later, or worse: relying on just your memory after the fact. Never let an interaction go un-captured again!
Integrated Prospect Research
Right from the Bloomerang interface, users are only one click away from an in-depth report that is returned within seconds!
DonorSearch’s newly redesigned Integrated Search puts information from 25 public and proprietary databases at your fingertips, along with detailed analytics and modeling.
Organizations can research in-depth information about any prospective donor, formulate ask amounts, identify an engagement strategy and more.
Powerful Batch Screening for Capacity and Generosity
A batch screening uncovers the secret giving power of your current constituents, without the need to research them all individually. You’ll receive:
- Capacity Range Based on Wealth
- Annual Fund Likelihood
- Major Gift Likelihood
- Planned Giving Likelihood
- …and more!
Information generated by the batch screen will automatically be added to existing constituent’s Generosity Profile, giving you an at-a-glance view of their capacity. The results are also influenced by the spouse’s data.