Donor Management + Email Marketing
Your donor database is only as good as how well you can move your constituents to act on your behalf.
That’s why it makes so much sense to choose a solution that brings donor management and email marketing together under one roof.
With Bloomerang’s built-in email tool, you’ll never have to worry about manually importing data or troubleshooting an integration.
Not only can you build and deploy beautiful email content, but you can also give recipients the ability to customize what they receive from you based on their interests.
Increased insights and revenue are just a click away!
With our built-in email tool, there’s no need to pay for an outside vendor like Constant Contact or MailChimp, or worry about getting your data from one to the other.
The best part about having email marketing integrated into your donor database? Constituent email interactions will be automatically recorded on their timelines!
Schedule your emails for the date and time of your choosing, and easily see which emails are queued up. You’ll be notified when the scheduled email has been sent.
Segment successive emails based on the constituent’s interaction with the previous email, such as whether or not they opened the previous email or made a donation.
No more wondering if your emails are being delivered, opened and clicked. Dive into campaign-specific data that your colleagues are asking for, like who is opening emails but not donating.
Website Sign-Up Forms
Add newsletter subscribers by easily creating unlimited dynamic sign-up forms that can be embedded on any page of your website.
Create rich email newsletters using our starter templates or create your own masterpiece from scratch using our simple design tools.
Assign specific emails to be automatically sent when a form is filled out and submitted by a constituent, such as after a donation or event registration.
Target specific segments of your database for personalized email appeals. Got an event coming up? Supplement your mail invitations or go digital-only by linking recipients directly to your online registration.
Want to send your formal thank you by email? Your email acknowledgements can look just as beautiful as anything you would send through the mail. Plus, they’re interactive!
Email Deliverability Insights
- Accounts with bad email addresses are flagged on the profile, so you can easily see if updates need to be made.
- Invalid addresses are skipped when using Bloomerang emailing tools, thereby improving your sending reputation.
- Reports can pull in bad email addresses and bad email reasons all in one place
Improved email deliverability leads to greater open rates, and informed constituents leads to engagement!