In today’s impersonal, digital age, no method of communication will stand out more than a phone call.
McConkey International UK found that first-time donors who get a personal thank you within 48 hours are four times more likely to give a second gift. Penelope Burk, author of Donor-Centered Fundraising, and Donor-Centered Leadership, says that a thank-you call from a board member to a new donor within 24 hours of their gift will increase their next gift by 39%.
With First-Time Donor Calls, Bloomerang is taking the guesswork out of which donors should be called and when. When a constituent donates for the first time, Bloomerang looks at a number of factors and automatically prioritizes the top 5 first-time donors you should call directly on the Bloomerang dashboard. It’s based off more than just the gift amount, as certain donors have a much higher affinity and ability to continue giving than others.