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It’s a busy time of year, which means your time and resources are likely stretched thin. You’re probably looking at your to-do list and wondering what you can put off until next week, next month, or even next year.
If you have the same hesitations or just want to learn more about why now is the best time to buy donor management software, keep reading!
Hesitation #1: Our budget is tight. Why would we want to pay for software now when we could use that money for something else later or if we’re worried about a possible recession in the near future?
This is one of the most common hesitations we hear. You’ve got one eye on your fundraising goals and another on your budget—why spend money when you ultimately need to raise money?
The key here is to think about buying donor management software as an investment in your future success.
Think about it: Your resources are valuable. How much more effective would your organization be if your team spent less time on administrative tasks or organizing your data and more time building deeper relationships with donors?
When you start looking at your costs holistically and considering the benefits of buying software like Bloomerang, you should see the potential for the funds you can raise, not just the funds you’ll spend.
As for saving money for future investments or being prepared for a possible recession, the logic is the same. You need tools in place that will help you maximize your resources and set you up for fundraising success.
When you run into challenging times in the future, you’ll be better off having your data in your donor management software. After all, it’s this data that will help inform the strategies that will enable you to adapt to difficult circumstances.
You know that old saying about it being better to be safe rather than sorry? Think of this investment as making sure your team has everything in place to succeed—no matter what is happening in the world.
Hesitation #2: We’re so busy right now. Shouldn’t we be focused on our fundraising campaigns?
We get it: There’s never a perfect time to take a break from the tasks that are already on your to-do list or make time for something that doesn’t seem urgent. That’s true even when you know doing those things will help you develop deeper donor relationships in the future.
But ask yourself: Would you rather take the time now and be better prepared to have your best year yet or would you rather be forced to make time in the future when you might have even less time or fewer resources to spare?
The best time to buy donor management software is now. The earlier you do so, the more time you’ll have with organized data—and just imagine what it would look like to set goals and strategies that are informed by accurate data. You’ll be more confident in your decisions, and you’ll be more effective when raising funds to move your mission forward.
Again, it’s not just about the money you’re spending on this software. It’s about what you’ll lose—time, the opportunity to raise more funds and operate more effectively, etc.—if you wait.
Schedule a quick 30 minute demo to learn how Bloomerang can help your organization!
Hesitation #3: My team isn’t tech savvy enough to use donor management software. Why not wait until we hire someone who is or until we can train someone to use the software?
This is an understandable concern: What if you invest in software and no one on your team can use it? Even if the software is designed to help you reach your goals, is it worth buying if you can’t get the most out of it?
Habitat for Humanity of Madison & Clark Counties was looking for an updated, user-friendly donor management system that could help them with reporting and gauging how engaged their constituents are with their mission.
“The database we were using was archaic and not conducive to reporting usable information,” said Jennifer Gormley, Fund Development Manager at Habitat for Humanity of Madison & Clark Counties. “We were in the process of looking for a new database. I checked Bloomerang out and really liked how easy it is to use.”
Jennifer and her team have benefited from better data and have been able to make more informed fundraising decisions.
“Because it’s easy to use, and we cleaned up our database, I feel the information we are gleaning from Bloomerang is accurate and accessible,” said Jennifer.
Bloomerang is easy to use on your own, but if you want more help, we also offer an option for you to work with our team to convert your data and move everything over to our donor management software.
You don’t need to be tech savvy to operate our software. More importantly, you’re not in this alone. Our team prides itself on being another team member in your cause, and we’ll be there to support you as you use the software and as you grow.
Hesitation #4: We already keep track of our donors and donor information in another software or fundraising tool and/or Google Sheets. Why switch to Bloomerang when this is working just fine?
Just fine is just fine.
If you want to fundraise more effectively and do more good than ever before, however, you need software that does more than just help you get by.
This is another time when you want to think of buying donor management software as an investment in your future. This isn’t about the time you’ll spend now; it’s about how much time you’ll save and what you’ll gain in the future.
Bloomerang was designed to make fundraising as easy as possible for nonprofit professionals like you. It’s not fine—it’s great. Don’t you want to use great tools?
Oh, and we’ve got good news: You don’t have to stop using the tools you love when you switch to Bloomerang. Thanks to our integrations, you can connect Bloomerang to other tools you use like Mailchimp, QuickBooks, PayPal, Square, Shopify, and more.
Buying Bloomerang is going to make so many things easier. Soon you’ll see just how much of an impact you can have when you give up on “fine” and go for great.
Hesitation #5: We’re a new and/or smaller nonprofit. Do we need donor management software right now?
This is one of our favorite questions to answer because that answer is a resounding yes.
There’s a learning curve when it comes to starting a new nonprofit. Plus, you may be operating on an even tighter budget or with fewer resources than more established nonprofits.
That’s why saving time and raising more funds is so important. The earlier you buy donor management software, the better.
Everything we said above applies to nonprofits that are small or are just getting started. Think about where you want to go, not just where you are now. You’re not too new or small to use Bloomerang because our software was designed to help you now and as you grow in the future.
How Bloomerang is designed to help you meet your fundraising goals
There are lots of alternatives out there. Why should you choose Bloomerang?
Rodney Frederick is a Senior Account Executive at Bloomerang. Previously, he was Chief Program Officer at Starfish Initiative where he helped double the number of program participants while reducing annual programming costs by 32%.