Why I Donated: The Story That Inspired Me To Make A $25 Recurring Donation To Doctors Without Borders
This is a new series from Bloomerang called Why I Donated. In each post, one donor will share what inspired them to make their donation and why they donated to that specific cause. Our hope is that this series will provide you with an even better understanding of the people who can help you move your mission forward.
Keep reading to find out why CM, a marketing professional in Tennessee, set up a $25 monthly donation for Doctors Without Borders.
The Donor: CM
The Donation: CM made a $25 donation. This was a recurring (monthly) gift.
What inspired you to make a donation to Doctors Without Borders (DWB)?
I read a piece in The New Yorker a few years ago that stayed with me. I read it again last year, and as soon as I finished reading it, I made my donation.
Were you familiar with the organization before donating? How did you hear about it?
I had heard about Doctors Without Borders (DWB) over the years through news articles, but I couldn’t have told you anything specific about what they were actually doing in the field.
How did you decide on the amount you donated? Was it a one-time or recurring donation?
I made a $25 recurring donation because it felt like a meaningful amount when taking both my budget and how DWB uses their resources into consideration. It was also nice knowing that I could “set it and forget it” AKA not have to come back to the website every month to make the donation.
When you make a donation, what do you expect to happen next? Why?
I expect to receive a confirmation email as soon as the donation processes. Ideally, I’d also like to find out how they’re using the money—the more specific, the better. And because this is a monthly donation, I’d like to get that information each month or, at the very least, each quarter.
How did the nonprofit acknowledge the donation? How did you feel about that acknowledgement?
I received an acknowledgement email immediately, which I appreciated. It meant I didn’t have to wait around for an email or go check my credit card statement to see if the donation was processed.
Do you intend to donate again in the future?
I paused my donation during the pandemic out of concern for my financial situation, but I plan to donate again in the future.
What would inspire you to make another donation to the nonprofit? What would inspire you to increase your donation amount?
I’m already motivated to make another donation, but clearly hearing stories about how the organization carries out their work got my interest. Right now, my donation amount is mostly influenced by my budget. If I had more flexibility, I would increase my donation amount.
Is there anything else you’d like to share?
I think this is a great example of how important storytelling is. If you can, find ways to get stories like that—not that extreme, of course, but that individual—out into the world. I’d love to send them to my friends. Those would do a much better job advocating for the mission than anything I could say.
Josh Meyer brings more than 20 years of fundraising, volunteer management, and marketing experience to his current role as the VP, Demand Generation for Bloomerang. Currently, as a member of the Bloomerang marketing team, Josh manages all organization’s growth marketing efforts. Through his previous roles at the Human Rights Campaign and OneCause, he has a passion for helping to create positive change and helping nonprofits engage new donors and achieve their fundraising goals.