Do you spend money on the things you are passionate about?! I bet you do. Having a passion for something can be a powerful force that produces action!

Wikipedia says: The term is also often applied to a lively or eager interest in or admiration for a proposal, cause, or activity or love – to a feeling of unusual excitement, enthusiasm or compelling emotion, a positive affinity or love, towards a subject.

Engagement LevelI personally have a passion for Boston Red Sox baseball! And yes, I have an ‘eager interest, love, feel unusual excitement, enthusiasm, emotion, and positive affinity towards the subject!’ Of course the marketing department of the Red Sox organization tries to tap into my passion as much as they can turning that into revenue.

The nonprofit world is not much different! Find who has the passion for your mission! My mother has a passion for neglected animals! She connects with the local humane shelter, reads their newsletter, and of course makes donations! Her passion has turned into dollars raised for a special nonprofit.

So, I am not telling you anything new… right? Of course not! But what might be new to you is that there are tools available to you that can help you rank the passion and engagement of your contacts! How engaged would I be if I come to your special events, volunteer often, read your e-newsletter, ‘like’ your Facebook page, and follow you on Twitter? If I have never given, I might not even be on your radar and therefore you could not even begin to turn my passion into financial support!

Understanding WHO has a passion for what you are doing is vitally important to the long term success of better fundraising! I challenge you to look through your current database and work on trying to understand better who is ENGAGED in your mission and then strength and develop that relationship further!

Wayne Robbins

Wayne Robbins

Wayne Robbins was VP of Sales at Bloomerang. A graduate of Hyles-Anderson College, Wayne has over 15 years experience in nonprofit and faith-based development and fundraising in addition to his 10 years of experience in sales.