I was giving a presentation recently and an attendee asked about my Nike+ FuelBand. It was a gift from my youngest son, and I wear it constantly. For those of you who aren’t familiar with the device, it is thin bracelet that tracks your daily activity including steps taken and any exercise you might undertake through a sports-tested accelerometer. It also shows how many calories you’ve burned (or not burned) in doing so.

What makes the Nike+ FuelBand unique is not that it tracks those metrics, but how it displays them. Not only is the information ever-present right on your wrist, but it also syncs to an app on your mobile device or smartphone. You can see that the graphical interface is very sleek, clean and easy to understand immediately:

Nike+ FuelBand Meter

By putting information about your health and wellness at the forefront of your physical (wrist) and digital (phone) life, it’s easy to pay greater attention to your physical activity.

Imagine what would happen if fundraisers had that kind of information at their fingertips at all times. If you could see an individual donor’s engagement level with your organization at any time, wouldn’t you be more willing to take action based on that information?

That’s why we built Bloomerang’s engagement summary screen to include an illuminated, visual graph showing just how engaged they truly are:

Engagement Meter

You can see a visual timeline of past interactions and an at-a-glance view of how engaged they are.

What the Nike+ FuelBand and so many other technologies have taught us is that what gets measured gets noticed and improved upon. Both technologies provide instant feedback based upon a multitude of factors. The immense power of this reporting feedback is enhanced by the utter simplicity of what is being tracked and reported upon.

These are factors which influence the meter:

Notice the similarities below:

Nike+ FuelBand

  • Steps taken
  • Calories burned
  • Fuel used
  • Daily/weekly changes

Bloomerang Engagement Meter

  • Communication interactions
  • Dollars donated
  • Volunteers/new donors recruited
  • Events attended
  • Daily/weekly changes

Perhaps this comparison has touched off your curiosity enough to prompt your interest in seeing both products in action. Should that be the case, especially in regards to the Bloomerang application, just let us know and your wish will be granted!

Jay Love

Jay Love

Co-Founder & Chief Relationship Officer at Bloomerang
A 30+ veteran of the nonprofit software industry, Jay Love co-founded Bloomerang in 2012. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master. He currently serves on the board of the Center on Philanthropy at Indiana University and is the past AFP Ethics Committee Chairman. Jay is also the author of Stay Together: How to Encourage a Lifetime of Donor Loyalty.