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What the Nike+ FuelBand Can Teach Us About Donor Engagement

Nike Fit Band
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I was giving a presentation recently and an attendee asked about my Nike+ FuelBand. It was a gift from my youngest son, and I wear it constantly. For those of you who aren’t familiar with the device, it is thin bracelet that tracks your daily activity including steps taken and any exercise you might undertake through a sports-tested accelerometer. It also shows how many calories you’ve burned (or not burned) in doing so.

What makes the Nike+ FuelBand unique is not that it tracks those metrics, but how it displays them. Not only is the information ever-present right on your wrist, but it also syncs to an app on your mobile device or smartphone. You can see that the graphical interface is very sleek, clean and easy to understand immediately:

Nike+ FuelBand Meter

By putting information about your health and wellness at the forefront of your physical (wrist) and digital (phone) life, it’s easy to pay greater attention to your physical activity.

Imagine what would happen if fundraisers had that kind of information at their fingertips at all times. If you could see an individual donor’s engagement level with your organization at any time, wouldn’t you be more willing to take action based on that information?

That’s why we built Bloomerang’s engagement summary screen to include an illuminated, visual graph showing just how engaged they truly are:

Engagement Meter

You can see a visual timeline of past interactions and an at-a-glance view of how engaged they are.

What the Nike+ FuelBand and so many other technologies have taught us is that what gets measured gets noticed and improved upon. Both technologies provide instant feedback based upon a multitude of factors. The immense power of this reporting feedback is enhanced by the utter simplicity of what is being tracked and reported upon.

These are factors which influence the meter:

Notice the similarities below:

Nike+ FuelBand

  • Steps taken
  • Calories burned
  • Fuel used
  • Daily/weekly changes

Bloomerang Engagement Meter

  • Communication interactions
  • Dollars donated
  • Volunteers/new donors recruited
  • Events attended
  • Daily/weekly changes

Perhaps this comparison has touched off your curiosity enough to prompt your interest in seeing both products in action. Should that be the case, especially in regards to the Bloomerang application, just let us know and your wish will be granted!

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